Environmental and social challenges are defining issues of our age, and the number of ads that address these issues has tripled since 2016. But 64% of people globally think brands are involved for profit only.
Get it right, and sustainable messaging can engage viewers in a positive way and influence behaviour. Get it wrong and it can make people feel worse or cause rejection.
Join our webinar to find out how to create campaigns that are authentic for your brand, motivate people to behave sustainably and support your sustainability goals.
Experts from Kantar and Affectiva explore the opportunities and the pitfalls of communicating sustainability with best practice case studies and findings from their databases and Emotional AI analysis.
- Eszter Boczan: Behavioural Science Director, Kantar
- Graham Page: Global Managing Director of Media Analytics, Affectiva
- Jonathan Hall: Head of Sustainability Transformation Practice, Kantar
- Vera Sidlova: Global Director Creative, Kantar