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Kantar Webinar: Be brave to drive brand growth through innovation

13:00 - 14:00

A BrandZ analysis shows that successful innovation contributes to brand growth. However, it takes bravery to confront the innovation challenge. This webinar is built around the different ways to mitigate the risk and build confidence.

We will share case studies exemplifying the most innovative brands in Belgium, and we will discuss with clients and experts the different ingredients that make innovation journeys successful. Come and get inspired on how to manage the different tensions and ultimately feel empowered to drive brand growth through innovation:

  • Imagination and objectivity
  • Uniqueness and brand fit
  • Building confidence and convincing stakeholders at every moment
  • Partnering and competing


  • Jochen Vandenbossche, Innovation Champion at Kantar Belgium
  • Corinne Mostaert, Innovation Lead at Kantar Belgium
  • Dries Van De Weghe, Business Development Manager Kantar Marketplace at Kantar Belgium