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Kantar: ROI – Getting the perfect balance between the ‘R’ and ‘I’ in your marketing performance

09:30 - 10:30

Getting the most out of your media budget is crucial for all brands to ensure business stability and growth. The impact of media investments on sales is significant, but these investments also impact brand equity. And a strong brand drives your sales today as well as in the future.

Kantar developed proprietary total marketing ROI toolkits and collaborative approaches to help you find out your optimal spend to increase sales, support your long term brand growth objectives and build future demand. In this webinar our Kantar experts will share practical tips to help you succeed.

They will also help answer some key questions, including:

  • What is the best way to balance my sales and brand goals? What are the key success drivers?
  • With the uncertainty of the pandemic, what should my future marketing budget goals look like?
  • How do I utilize my unique brand assets and must they change? How can I get more return on my equity?
  • Should I divert all investment to digital? What should be the balance between on & offline spend?
  • How important is creative quality to further maximize my ROI?
  • Register now for our webinar on optimizing your ROI and learn to understand your sales drivers.


  • Mauro Fusco – Head of Analytics & Data Strategy at Kantar (Central, Eastern and Southern Europe)
  • Roman Ptaszynski – Adjunct Director, Kantar Analytics at Kantar