Laden Evenementen

Kantar Webinar: A citizen’s journey towards a more sustainable living

09:00 - 10:00

What are the consumers’ expectations about sustainability, based on their search engine requests worldwide, in the past 5 years?

In 2021, Kantar Insights conducted a new study across 35 countries, in order to better understand consumers’ expectations and behaviours about sustainability. The Kantar Sustainability Foundational Study identified the main areas of tension between people’s behaviours, their priorities and their expectations for sustainable actions in 35 industries.

In 2022, Kantar Insights builds on these results in order to further deepen your understanding of three key industries:

  • Food and beverage industry
  • Retail
  • Finance

To be more specific, our Analytics department screened consumers’ requests on search engines related to the main expectations identified in the 2021 Kantar Sustainability Foundational Study. Our experts analyzed these questions on a 5-year period and on a global scale, with the exception of China

This exclusive study allowed us to identify, for each theme:

  • Granularity
  • Trends (breaking point, acceleration…)
  • New initiatives
  • Differences between regions

This webinar presentation is a tremendous opportunity to deepen your understanding of these markets and adapt your brand and innovation strategies. Our Kantar Insights experts will reveal the key elements of this study, completed with an analysis from our ESG experts in Europe.