During this event, we will discuss how social media can evolve from relatively simple tools of communication into manipulative communication channels that are often serious pitfalls for companies and governments.
A practical example: a paid blog by a company’s communication team is presented as an objective article by a journalist. Is this acceptable or not? Is it in line with the Communications Community’s ethics codes and standards? Can we ask journalists to step into paid communication on social media in order to promote our messages?
All of these questions are often raised in our community, and we want to discuss this with an expert panel (a professor, a publisher, and a media sales house, all very present on social media). Join us and actively participate in the debate.
- Prof. Dr. Philippe De Vries (UA, Department of Communication)
- Guy Vandenbroeck (Director Marketing & Communication of Sporting Lokeren)
- Philippe Belpaire (Director of Roularta)
- Erik Lenaers (Director Integrated Media Strategy of Weber Shandwick)