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BAM & CUBE: Launch Event

12:00 - 13:00

CUBE (Consusumer and Customer Understanding) and BAM (Belgian Association of Marketing) recently announced that they will cooperate even more closely in the future. To celebrate this collaboration, they invite you to their online Kick-Off event on October 6.

In these times, understanding the consumer and the customer is crucial. In these challenging and changing times, market research is more relevant than ever. More than ever before, gaining insights is therefore the central focus for marketers.

Customer and consumer understanding is the starting point of Meaningful Marketing. In BAM’s point of view, companies need to become more customer centric and relevant to consumers. This is only possible if you understand the consumer well.

During this inspiring webinar, you will discover more about the collaboration between CUBE and BAM. How do Meaningful Marketing and market research go hand in hand?


  • 12:00 : Opening by Ludovic Depoortere (President CUBE) & Koen Van Impe (President BAM)
  • 12:15: The Meaningful Marketing Framework – Alain Mayné (Hoet&Hoet)
  • 12:30: Pieter Goossens (Kynetec b²)
  • 12:45: Jessica Hellings (ENGIE)
  • 12:55: Q&A