On the 8th November 2016, the Belgian audiovisual market presented itself for the second time as one voice during Tell A Vision. This year’s topic was “redefining TV & Radio, engaging audiences across multiple devices through premium content”.
During the seminar, the following questions were addressed:
• How are innovations and the digital landscape redefining the audiovisual business?
• What will shape the audiences of tomorrow and what can be the impact on media planning?
• How to engage people through advertising in the connected & digital world?
• How will audience measurement react on the challenge of measuring video on all screens?
• Is the digitalisation of radio “friend or foe”?
In the following document you can find powerful pictures and quotes. This document gives a brief summary about what was spoken during the day.