Kantar – Most Valuable Global Brands Report 2023


In every market, in every region, branded businesses continue to chart their course through a new age of disruption and volatility.

Discover the factors driving growth for the world’s most valuable brands.

Explore how the world’s most valuable brands have faced the challenges of the past year and the opportunities to chart a path to future growth through differentiation, pricing, sustainability and more.

Download the full global report here.

Key highlights from the 2023 report include

  • Microsoft overtakes Amazon to join Google in the top three.
  • McDonald’s is the most valuable non-tech brand, Coca-Cola rejoins the top 10.
  • 16 brands grew in brand value across the top 100, with Airtel (+24%) and Pepsi (+17%) achieving the highest brand value growth vs 2022.
  • Nine brands returned to the top 100, including Colgate, Sony and Pampers.
  • The Luxury, Fast Food and Food & Beverages categories proved to be the most resilient to market fluctuations.
  • Brands improving their ability to justify a higher price than competitors, based on the strength of their equity with consumers, grew at twice the rate – adding 67% to their brand value over the last four years.
  • Sustainability remains an untapped opportunity for brands with only 2% of the most valuable global brands are perceived as ‘leading’ in this area.