Fuel18 – inspirational seminar by Medialaan: BBC’s R&D develops Object Based Media (Ian Forrester)


Ian Forrester – Senior « firestarter » Producer for the BBC’s R&D North lab – focuses on open innovation and new disruptive opportunities via open engagement and collaborations with start-ups, early adopters and hackers.

He’s currently researching Future Narrative and Storytelling, with a technology he calls Perceptive Media. A new kind of method for broadcasting, which pairs the best of broadcast with the best of the internet to create an experience similar to sitting around a bonfire telling each other stories.

His definition of the History of Storytelling is: ‘immersive, engaging, participatory & adaptive’.

Ian Forrester


His research on Object Based Media leads to perceptive media. It allows countless different variations adapted to personal context, time, location and environment.

A very useful application of this tool is to adapt the music in a television show for different countries. Musical atmosphere is defined upfront and adapted into local/regional variations according to the available rights and potential clearing of the music.

The researchers develop tools to help filmmakers manage the creative process from glass-to-glass (from the lens of the camera to the screen).

The labo research is always open for feedback on this site.

Ian Forrester


Bron: Fuel