Dentsu – Out Of Home Trend Report 2023


The future of out-of-home (OOH) shines bright with an array of exciting trends: digital out-of-home (DOOH) experiences are becoming more immersive and integrated, sustainability practices are reducing the industry’s environmental impact, the Attention Economy is driving personalized and contextual messaging, and creativity is flourishing with innovative technologies. The future is promising with a captivating and dynamic landscape that enhances brand experiences and shapes the urban environments of tomorrow.

Learn more about the OOH trends in this report of Dentsu.