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C² Webinar with Erik Lenaers (Weber Shandwick) – How to reach audiences that don’t want to be reached

12:00 - 13:00

In this training we’ll be looking at how we can engage hard-to-reach audiences, and drive business value through integrated campaigning.

By zooming in on a set of different case studies we’ll look at how PR can be the driver to help identify and engage an audience which doesn’t want to targeted or identified. More importantly, we’ll show how PR can be used to persuade them to take on a certain behavior or respond to a CTA.

This training is intended to show capabilities of integrated communications with PR at the core. We will not be talking about methodology, but will have a look behind-the-scenes of a number of impactful campaigns which combine our strategic smarts, platform knowledge, storytelling with some basic marketing know-how.

This training is mainly for junior & medior communications professionals with a more integrated comms scope. Erik Lenaers, Director Weber Shandwick Belgium, is the keynote speaker of this webinar.

This webinar– using Microsoft Teams – will be given in English and is free for C² members, 50EUR for non-members.