‘OPPA Brand Buzz Survey` Research – Results

1.Qualitative content sites create reasons for consumers to talk about brands, which allows marketers to reach highly engaged targets through advertising in a premium environment.

2.1 out of 2 visitors are opinion leaders, highly influenced by brand experiences when talking about brands. Content sites are able to intensify brand experience.

3.Content sites play an important role during the whole purchase funnel, from awareness to purchase and advocacy.