Étiquette : Zenith Media

Smartphone penetration to reach 66% in 2018

According to Zenith’s Mobile Advertising Forecasts 2017, 66% of individuals in 52 key countries will own a smartphone in 2018. Tablet ownership is stabilising at about 20%. Mobile devices account for 73% of time spent using the internet in 2018.

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The Mobile Tipping Point

Young people across the world`s largest advertising markets will spend more time accessing the internet via mobile than via all other devices combined by 2018. This is the key finding from a new global insight study into changes in mobile behaviour c...

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