Re-evaluate attention | media | privacy | chatbots

La rentrée de CommPass s’ouvre traditionnellement avec un Symposium, où nous pouvons profiter d’un riche échange d’informations, d’études et de know-how dans un “speed dating” d’une demi-journée.

Programme

08:30 Welcome coffee

09:15 Introduction

09:20 Attention 2.0 (Nicolas Watson, Director, Ipsos Mori UK)
What is the reality of (digital) attention and how can you apply simple tips to earn the interest of your audience and to land your brand messages.

09:50 Re-evaluating Media (Morag Blazey, Managing Principal, Ebiquity UK)
What are the qualities required from an advertising medium to deliver a campaign that grows a brand ? What is the evidence that reveals the true worth of media?

10:20 Cannes Media Lions (Frederik Braem, Director Creative Services, Brightfish)
Le Festival de Cannes rassemble chaque année le meilleur de la création publicitaire mondiale. Quels étaient les cases inspirants des Media Lions ?

10:40 Coffee Break

11:10 What is the effect of GDPR? (Wout Dockx, Mediaman)
A test in september 2017 revealed that even without any consent, cookies were massively dropped. Did GDPR change all this? The same test, revisited.

11:25 Privacy. Now that we have GDPR, what’s next? (Matthias Matthiesen, Director, Privacy & Public Policy, IAB Europe)
On May 25, the new European law on data protection went live. Was it a landmark? In the meantime regulations on e-privacy are in the pipeline and they also will have an impact on the advertising ecosystem. What can we expect?

12:00 These bots are made for talking (Dennis Peeters, Manager, The House of Marketing)
What we learned after 18 months of making bots, practical cases and best practices.

12:30 Closing