For the second time, the BORAs (Best of Reputation Awards) were presented at the end of last year. The BORAs are an initiative of ACC, in collaboration with C Square. These awards recognise and reward the best work in earned media and influencer relations. They highlight creative excellence in strategy and campaigns and also evaluate their impact.

On the 29th of February, the submitters of 3 winning cases will present their approach: Barry Callebaut’s crisis communication (with Weber Shandwick), CEO positioning at Torfs and Striktly Business Software (by Bepublic) and the communication approach at the Oosterweel link (with Whyte).