Étiquette : programmatic buying

IAB Europe Programmatic Trading White Paper

The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital advertising mix.   The launch of IAB ...

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7 social media ad trends for 2014

  In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising in social media? How will real-time marketin...

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