Ooyala’s new Q4 2016 Global Video Index has the details, in a brand-new breakdown of video viewing habits by global regions.
• In APAC, short-form desktop viewing was 28% higher than the world average
• Long-form viewing on tablets was 19% higher in Latin America than the rest of the world.
• Nearly 60% of all EMEA video plays were on mobile devices
The report also has details on smartphone growth (still going crazy), advertising trends (pre-rolls are getting shorter) and much more.