This new whitepaper from the IAB’s Future Trends Working Group examines key developments in location based services and contextual messaging.
Experts from Isobar, CEG Europe, Carat Global, TMW and the IAB consider where next for location based services and contextual messaging, and explore the opportunities that these practises open up for consumers willing to receive more tailored messages and for brands keen to be at the vanguard.
This is the sixth in a series of whitepapers from the IAB’s Future Trends Working Group, an informal group which meets on a quarterly basis to look at the impact of changes in technology on IAB stakeholders over the next 1,000 days.
Source: IAB UK