Several prestigious speakers share their visions and insights on media, communication, brand-building and the future of our local media industries.

Program

09h00 – Reception with coffee

09h45 – Presentations
* Introduction by moderator Bart De Pauw (GroupM)
* UMA wrap-up & visions by Hugues Rey (Chairman of UMA)
* The wrong and the real of it by Grace Kite (Magic Numbers)
* Marketing effectiveness by Mark Ritson (Marketing Week)
* The future of advertising – the Belgian case by Vincent Fosty (Deloitte)
* How strong is our local attention economy? by José Fernandez (D’Ieteren)

11h45 – Networking moments at lunch buffets

14h30 – End of the UMA Get Together