Chargement Évènements

Strategic Marketing Day

09:00 - 18:00

Great E-commerce comes with great tactics

During the 24th #smdayBE, knowledge is power. Discover all insights on how to stay ahead of the curve, strengthen your skills and find new ways of thinking and problem solving in strategic marketing.

#smdayBE started in 2010 after a bet with the website Mashable. Back then, Social Media Day Belgium was a yearly event informing marketers on all insights of social media.

In 2015, Social Media Day Belgium transformed to Strategic Marketing Day. A broader approach with specific modern marketing topics highlighted over several editions per year.


  • 09:00-09:30: Welcome and registration
  • 09:30-09:40: Suyin Aerts (X-treme Creations) – Intro to the #smdayBE
  • 09:40-10:00: Greet Dekocker ( – The E-commerce landscape in Belgium, now and in 2020
  • 10:00-10:30: Tim Terreur (Combell) – Topic TBA
  • 10:30-11:00: Bart Van den Brande (Sirius.Legal) – Omgaan met data in e-commerce na de komst van GDPR en ePrivacy
  • 11:00-11:30: Coffee break
  • 11:30-12:00: Jordan Hagan (StoryMe) – How video, storytelling and data can drive the perfect e-commerce campaign
  • 12:00-12:30: Mike Boon (eWINGS) – Hoe kan je als retailer online internationaliseren door op een juiste manier mee te surfen op het succes van marktplaatsen.
  • 12:30-13:30: Lunch
  • 13:30-14:00: Jef Van Herck (Switch) – The Switch case
  • 14:00-14:30: Thomas Paris (MAD Kings, Author of Growth Marketing Canvas) – Boost your e-commerce revenue with Growth Hacking
  • 14:30-15:00: Dennis Kenis (FairEtail) – How to steer & measure e-commerce business, online and offline
  • 15:00-15:30: Coffee break
  • 15:30-16:00: Jan Pollier (Carrefour Belgium) – Case: Simply you box, de maaltijdbox van Carrefour
  • 16:00-16:30: Laurent-David Hostyn (Pricing Pact) – How to adopt a value-based E-commerce pricing strategy
  • 16:30-17:15: Bert Hendrickx (GfK) – Products as a Service, can subscriptions save (r)e-tail?
  • 17:15-18:00: Networking drink