How to create 24/7 engaging conversations with your customers

Discover why Facebook Messenger is the best choice to setup your first chatbot and start experimenting. Explore the power of Conversational Marketing and get an understanding of Open Rates and CTR of Messenger Messages via a chatbot and how they outperform other channels massively in velocity and results. Review the use cases behind chatbots beyond Marketing and get an understanding of Voice versus Text Chatbots and Chatbot versus Email Marketing.

In this Masterclass you will have insights on what a rule based versus AI based chatbot can do for your marketing initiatives and the results they bring. You will have created your first working chatbot and you will walk home with a checklist to further deploy your newly created chatbot and take it to the next level.

Hosts

Renout van Hove & Dominique De Jonghe

Program

• 10.00: Welcome & start masterclass part 1
• 12.30: Lunch
• 13.15: Start masterclass part 2
• 15.45: Q&A
• 16.00: Network drink