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REPORTÉ – Creative Session : Creative Courage by Fernando Machado

18:00 - 22:00

Creative Belgium will announce a new date soon.

Creative Belgium and the Belgian Association of Marketing (BAM) are excited to welcome Fernando Machado, Global CMO Burger King. The Creative Courage session is a must for all people who believe in creative excellence.

What if marketers treated creativity as a competitive advantage? And, most importantly, what results would brands be able to achieve? As the relationship between brands and people evolves, fueled by a rapidly changing technology, media landscape and consumer expectations, it is easy to confuse what is here to stay with what is just noise.

Fernando Machado believes creativity can be a source of competitive advantage. This entertaining presentation will showcase how Burger King consistently punches above its weight thanks to a firm belief that creativity does pay off.

Fernando Machado

Fernando is a global marketer with a passion for growing brands and businesses. Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose, improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Prior to joining BK, Fernando worked at Unilever for 18 years.


  • 6:00 pm: doors open
  • 7:00 pm: talk
  • 8:30 pm: drinks