The 35th edition of this year’s BAM Students Congress will take place on March 9 at the Wallonia Conference Center in Mons. Since a few years, the BAM Students Congress has a new concept, « MarketHappening ». A great success with both teachers and students.

What is the concept?

The BAM Students Congress revolves around a city: the last years (before Covid, of course), almost 1.800 students, in marketing and communication from all over the country, participated in the congress in Antwerp, Leuven, Brussels, etc. The day is always divided into two parts to provide a balance between theory and practice.

This time, BAM chose the role of marketing in sustainable development as its central topic. Besides firms such as aSmartWorld, which operates in the refurbished mobile devices sector and has a strong focus on digital inclusion, companies such as Google and Samsung also make an appearance.

In the morning, students attend presentations by top marketers. They share their experiences and skills with the audience. In the afternoon, they have the choice between visit local companies, workshops or follow more keynotes.

BAM, the Belgian Association of Marketing, which organizes this congress, is the pre-eminent reference in the field of marketing. So it is no coincidence that we have been organizing Belgium’s biggest marketing congress for more than 30 years.