While radio provides only sound, it can be very powerful to build a brand image. EGTA has gathered some (worldwide) evidence around the subject that may convince you.

But… the proof is in the pudding!

ARD, RMS and Radiocentrale Germany have developed an experiment with a fictional chocolate brand that demonstrates the emotional power of radio and the importance of the creative elements of a radio spot.

AGENDA

# Introduction by Yves Gerard, President VIA

# “Radio as a brand builder” presented live by Ania Lara, Head of Radio Research at EGTA

# “From sound to brand” presented online by Jan Isenbard, Chief Research Officer at ARD Media.

Host of the day is Thibaud De Meester, Strategy Lead at DPG Media.