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Customer Journey Conference

08:30 - 17:00

Every company and every organization struggles with the challenge of optimizing its customer interactions. Because each of them are ‘moments of truth’. What is a customer journey? Where should I start? Numerous experts with hands-on experience will help you with these questions by using ‘real’ customer cases.

Brewery Of Ideas invites you to the Ghelamco Arena in Ghent for the first Belgian conference about the holy grail of customer journey. A full day of learning and networking.


The goal is to give you a realistic view on Customer Journey marketing. By attending this conference you’ll get an answer on your most essential questions: What is a customer journey about? Where and how should I start? What are real best practices? All this explained, by top experts, based on a series of appealing customer cases.



  • 08:30: Welcome, breakfast & coffee
  • 08:55: Opening – Peter Buelens, Brewery of Ideas
  • 09:00: People driven change delivers customer centric campaigns – Eric Lippens, No Nonsense Marketing
  • 09:40: You don’t want any customers, do you? – Karl Gilis, AG Consult
  • 10:20: Coffee Break
  • 10:50: TBA – Tom De Block, Google
  • 11:30: Say yes to the customer – Liesbeth Van Damme, Center Parcs
  • 12:10: No lemons, no melons. You have the customer journey all wrong – Philip De Wulf
  • 12:50: Lunch Break
  • 13:50: TBA – Steven Troch, Comics Station
  • 14:30: The double diamond road towards customer-centric innovation – Stefan Herrebosch, The House of Marketing
  • 15:10: Coffee Break
  • 15:40: TBA – Pieter Meijlaers, Wolters Kluwer
  • 16:10: Round table ‘The many faces of a customer journey’ – KV Oostende, Royal Antwerp FC, RSCA Anderlecht
  • 17:00: Closing Network Drink