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CUBE Deep Dive : The changing role of the research and insights department

12:00 - 13:30

Change has always been a dominant factor in businesses, marketing & research and this current Covid-19 period might have even accelerated many changes.

The competitive field has become broader for many companies, we see an acceleration in digitization, data comes from various sources and departments, DIY-tools become better and more popular.

During this Deep Dive on April 29 we will tell you all about the main shifts in our industry, the trends in customer understanding and give you insights from Esomar studies.

At the end of this online webinar, there will be a lively panel conversation on the changing role of the research & insights department with David Smith, Nicole Huyghe and 2 client-side senior insights people.


  • 12.05 – 12.20: David Smith – ‘Insight: We need to go bigger, deeper and better’.
  • 12.20 – 12:30 Wim Hamaekers – Main shifts in research & insights industry
  • 12.30 – 12:45: Nicole Huyghe –  ‘Trends in customer understanding from a client perspective’
  • 12.45 – 13.15: Lively panel conversation with David Smith, Nicole Huyghe and Pascal Mignolet on the changing role of the research & insights department

Registration for this event are free.