AMMA Awards: aperçu des gagnants

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MEDIA AGENCY OF THE YEAR

MAXUS = GOLD

SPACE

MEC

 

MEDIA SALES HOUSE OF THE YEAR

PEBBLE MEDIA = GOLD

MEDIALAAN

JCDECAUX

 

MEDIA ADVERTISER OF THE YEAR

VALÉRIE MORFITIS (Country Media Manager – Unilever) = GOLD

KRISTIEN MERCKAERT (Media Manager Benelux – Danone Group)

MIGUEL AGUZA (Country External Communication Manager – Ikea Belgium)

 

BEST MEDIA RESEARCH

SANOMA: BrandCompass = GOLD

ZENITHOPTIMEDIA: In Brand Purpose we trust, in Trustpoints we believe = SILVER

HAVAS MEDIA: Meaningful Brands = BRONZE

 

INNOVATION & DEVELOPMENT AWARD

PREDICUBE & PEBBLE MEDIA: Premium Alternative for targetting on Facebook and Google = GOLD

SBS: De Pauzeknop-reclame = SILVER

MAXUS: Programmatic radio for Sunweb = BRONZE

PHD: Beyond the last click

NEWSWORKS: Le mariage entre digital et traditionnel

 

BEST USE OF SOCIAL & EARNED

PHD MEDIA: Telenet – Game of Thrones #ChooseSides = GOLD

SPACE: Maes – Vollenbak Engagement = SILVER

ZENITHOPTIMEDIA: Tena – Launch of Lights = BRONZE

MINDSHARE: Vlaamse Overheid – Vlaamse Havendag

SERVICEPLAN: Vlaamse Overheid – #CopyZonderTaaltelefoon      

 

BEST USE OF INTERACTIVE

LINKMAN: Lacroix – Grote smaaktest = GOLD

MAXUS: Sunweb = SILVER

HAVAS MEDIA: JDE – l’Or Espresso = BRONZE

MINDSHARE: Vlaamse Overheid – Vlaamse Havendag           

SPACE: American Tourister – Lock ‘n Roll   

 

BEST CREATIVE MEDIA USE

PHD MEDIA: Mora – JIM’s Chicken Stache = GOLD

SERVICEPLAN: Coca-Cola – Laugh Mob = SILVER    

MAXUS & DUVAL GUILLAUME MODEM: Stad Antwerpen – Open Window = BRONZE  

ZENITHOPTIMEDIA: Mercedes – City Guides      

INITIATIVE & DDB: Ikea – Küss           

 

BEST USE OF PERFORMANCE MARKETING

HAVAS MEDIA: Hello Bank – How to define & optimize a performance strategy? = GOLD   

MEC: Toyota – Audience segmentation = SILVER                  

ZENITHOPTIMEDIA: Disney – Disneyland Paris = BRONZE  

MAXUS: Fiat Chrysler – Lead Generation Strategy    

SPACE: Electrabel – Kito, great game for lead generation & CRM       

       

BEST MEDIA STATEGY

ZENITHOPTIMEDIA: Eni – Anna = GOLD          

PHD MEDIA: Telenet – Play Sports = SILVER      

SPACE & LEO BURNETT: Dash – A Familie Story = BRONZE      

SPACE: Desperados – Go Fun Yourself  

MAXUS: Sunweb

 

MEDIA PERSONALITY OF THE YEAR

YVES GÉRARD (General Manager – RMB)