The media sector is evolving rapidly. Open your mind and discover how video, data and AI are changing the playing field, and how local media are responding to these new developments. 

During this inspiring webinar, trends will be translated into action. A research team will guide you through the most talked-about trends and developments in media consumption.

Agenda:

• Data & Gen AI: peek into a future after the cookie (stone) age and get inspired by automation of workflows for both media creators and users. Also see how AI is reshaping search and content discovery (Wouter de Bonte, Audience Researcher).
• Recap data & AI: learn how our teams at DPG Media Advertising are harnessing the power of data and generative AI to create smarter advertising solutions and set new standards in the industry (Toon Coppens, Director Advertising Data).
• Video & Streaming: with SVOD platforms reaching saturation, we’ll talk about the explosion in “ad-tier” models and why advertising on premium content is more crucial than ever (Mélusine Naômé, Audience Lead).
• Measurement & Effectiveness: explore the main challenges in cross-media measurement and discover strategies to maximize media impact (Tim Van Doorslaer, Head of Research)