FAQ

Here is a list of questions and answers. But we are always ready to answer your questions.
All questions, comments and suggestions are welcome at any time. See you soon!

FAQ general

  1. How can I subscribe to the MediaSpecs database?
  2. Which information does MediaSpecs publish?
  3. Which media types are included?
  4. Who currently uses MediaSpecs?
  5. How is the database kept up-to-date?
  6. How can I find relevant media for my target group?
  7. How are media linked to for instance themes and target groups?
  8. Can I download data?
  9. What happens when a medium no longer exists?
  10. I am a subscriber, but I cannot log in. Why is this?
  11. Can I also log in at home?

FAQ for publishers and sales houses

  1. Is there a charge for publishing my information in MediaSpecs?
  2. How can I include my media in MediaSpecs?
  3. Do publishers and sales houses also have access to the database?
  4. What is the service page?
  5. How can I access my service page?
  6. Can I see who consults my information?
  7. Are there other ways to tell planners and advertisers about my media via MediaSpecs?
  8. How does the Specials and Actions section work?

FAQ general

How can I subscribe to the MediaSpecs database?

A subscription gives you an unlimited access to the MediaSpecs database. Our search engine is available 24/7, for all the employees in your company.
You can find all specific subscription prices here: ratecard 2017.

You can get acquainted with the database by using a trial subscription. This way, you can see how rich and user friendly it is.

If you’d like to subscribe or you have questions about the different subscription formulas, contact Bart Kuypers.
Mail: bart@mediaspecs.be
Tel: +32-15-617923
Mob: +32-476417786


Which information does MediaSpecs publish?

  • Advertising rates
  • Editorial information (description, profile and target group)
  • Circulation numbers (i.a. figures issued by CIM)
  • Campaign planners (date of publication, delivery and reservation)
  • Technical specifications and requirements
  • Cover images
  • Contact details of editors and sales houses
  • Editorial specials and discounts

Which media types are included?

  • Magazines
  • Free press
  • Newspapers
  • Trade press
  • Out-of-home
  • Digital
  • Radio
  • Television

The following media opportunities are excluded:

  • Product specific activities such as merchandising and tailormade products
  • Personal services such as personal product promotion
  • Permanent advertising such as facade lettering and vehicle lettering
  • Out-of-home media with a total reach of <2.500 persons

Who currently uses MediaSpecs?

MediaSpecs is used by media professionals at advertising agencies, media agencies, advertisers and PR agencies. These professionals include communication managers, media managers, marketing managers, media planners, account managers and PR managers. Several colleges also have a MediaSpecs subscription. Click here for our full client list.


How is the database kept up-to-date?

  • Publishers and sales houses submit their changes on a daily basis, and these are processed in MediaSpecs immediately
  • Publishers and sales houses can edit their own information, such as contact persons, addresses, pictures and descriptions
  • MediaSpecs contacts publishers and sales houses if they have not checked their information for three months or more
  • Publishers inform MediaSpecs when they launch a new medium. MediaSpecs also actively monitors new introductions in the media market

How can I find relevant media for my target group?

There are several options for searching the database. For example, you can search using a theme, category, branch, profession, municipality, area and location. Obviously, there is also a free search.


How are media linked to for instance themes and target groups?

For each medium, our central editorial team determines the appropriate link (category, sector, theme, position/profession, location, municipality or province). This means that your search results contain only relevant items.


Can I download data?

You can download all PDF files and images of media. You can also download certain information in an Excel file, such as editorial and commercial contacts. Furthermore, you can download in Excel your selection of media with circulation figures, publication dates and 1/1 page full color prices.


What happens when a medium no longer exists?

Media that no longer exist are placed in an archive, and are no longer included in the search results. However, the obsolete information can still be retrieved by means of a “free search” using the name of the former medium.


I am a subscriber, but I cannot log in. Why is this?

You login code is linked to your IP address. If you have for example a new Internet provider or computer, or if you have relocated, your IP address may have changed. This address must be re-linked to your login code. To do this, please send an e-mail to bart@mediaspecs.be or call us on +32-15617923 or +32-476417786.


Can I also log in at home?

Subscribers can ask for a special login based on their email address. These personal logins are not linked to an IP address and can therefore also be used at home.
Please send an email to bart@mediaspecs.be or call +32-476417786.
It is possible that your personal account is already active, but that you have forgotten the password. Just click on “forgot password” on the login screen and the rest will follow.


FAQ for publishers and sales houses

Is there a charge for publishing my information in MediaSpecs?

All publishers and sales houses can have their information included free of charge. We do this because we want the database to be complete. MediaSpecs subscribers pay to consult the information in the database.


How can I include my media in MediaSpecs?

You can e-mail your rate cards (see also “Which information does MediaSpecs publish?”) to data@mediaspecs.be. If possible, please send your information in low-resolution PDF format.
When your information has been processed in MediaSpecs, you will receive an e-mail with a link to your personal service page.


Do publishers and sales houses also have access to the database?

You can access your own information in MediaSpecs at any time via the service page.
If you wish to view information of other publishers, MediaSpecs offers a pay-to-access facility at a reduced rate that allows you to view all information in the database.


What is the service page?

The service page is your ‘homepage’ in MediaSpecs, where the editor or sales house can:

  • fill in descriptions (250 characters) of your medium/title in three languages
  • add new Specials & Actions and manage them (thematic editions, special editions and discounts for advertisers)
  • edit address details and information on contact persons
  • upload the latest cover images
  • check your published information and e-mail new rate cards to data@mediaspecs.be

Whenever you log in using your personal code, the service page will give you an up-to-date overview of your information as it is currently published in MediaSpecs.


How can I access my service page?

The e-mail in which we ask you to check your details contains a link to your personal service page.
You can also access the service page using a personal login code. If you have not yet received this, contact us at info@mediaspecs.be or +32-15617923.


Can I see who consults my information?

MediaSpecs uses log files, but we do not provide details of who has consulted your information. This is in accordance with our privacy statement.


Are there other ways to tell planners and advertisers about my media via MediaSpecs?

The MediaSpecs database is advertising-free, but MediaSpecs offers sales houses and editors the opportunity to provide more specific information for media planners and advertisers via banners on the news website and in the monthly newsletter. For rates of these banners, please see the rate card (FR).


How does the Specials and Actions section work?

Sales houses can add editorial specials (theme numbers, extra editions and special versions) and actions (seasonal promotions, two-for-one-deals and other discounts) to their account. They can insert this information themselves via their service page, together with contact information, a PDF file and the date of appearance, delivery and reservation.


Your question is not in this list?

If you have more questions, please let us know. Send an e-mail to info@mediaspecs.be or call us on +32-15617923.