Adwanted Group is an international player supporting media professionals through three pillars: Data, Content (News + Events) and Software. Through this combination, Adwanted enhances the entire customer journey of media planners and enables media specialists to work more efficiently and effectively.
The Data division is Adwanted Group’s second largest activity (20%, after Software with 60%) and plays a crucial role in the industry. Data is used to analyze, segment and optimize advertising campaigns, and is an essential part of the offering for media planners worldwide. Through the acquisitions of renowned companies such as SRDS (US), Offremedia (FR) and, since December 2024, MediaSpecs (BE & FR), the company’s data reach has been geographically expanded and consolidated under one strong brand.
MediaSpecs, founded in 2008 and based near Brussels, has long been a trusted partner of Adwanted. The company holds a solid position in Belgium among media agencies, advertising agencies, PR agencies and advertisers, and also enjoys an excellent reputation in France thanks to its professional offering and efficient technology. The acquisition of MediaSpecs strengthens Adwanted’s data offering and supports the further development of its software activities in the Benelux.
Adwanted Software is the largest pillar and provides a wide range of tools for media and advertising agencies. With AdMonitor, campaigns can be quickly analyzed; MediaLand, the press planning solution, makes advertising campaign planning easy; and AdwOne manages multimedia campaigns, both in France and internationally. For advertising agencies, there is also Media Pilot, which efficiently manages activities and ad sales, from booking to invoicing.
Adwanted also focuses on news and events. Through The Media Leader, media professionals stay up to date with the latest industry news, while events such as Media Leaders Summit and Connected TV Summit inspire, inform and provide unique networking opportunities.
With headquarters in New York, Paris and London, Adwanted Group works with more than 1,000 clients worldwide, including some of the largest media companies. Thanks to its combined expertise and innovative technology, Adwanted supports media professionals at every level and actively contributes to the future of the media industry.
