Tag: real time bidding (RTB)

Programmatic – Media-aankoop geautomatiseerd

In 2020 zal online advertising volledig programmatic verlopen Programmatic buying is dé trends binnen mediacommercialisering. Voorlopig wordt het vooral in de online-wereld gebruikt, maar hoe zal de situatie er in 2020 uitzien? We lieten met Jean...

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Adform RTB Trend Report Europe 2014 Q3

Once again, programmatic trading accelerated throughout Europe. Overall, programmatic ad spending increased 16% from 2Q14 to 3Q14, and year-over-year growth topped 200% from 3Q13 to 3Q14. September 2014 saw rapid growth, with spending 233% higher tha...

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IAB Europe Programmatic Trading White Paper

The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital advertising mix.   The launch of IAB ...

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