PwC heeft zijn jaarlijkse Global Entertainment & Media Outlook uitgebracht. De opmerkelijkste resultaten worden hieronder uiteengezet. Er wordt verwacht dat nà 2018 er meer wordt uitgegeven aan internetreclame dan aan reclame op TV....
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Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad ...
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In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising in social media? How will real-time ...
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UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around $13.33 billion). By 2016, digital ad investments will...
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De jaarlijkse AdEx Benchmark survey is de gids voor de status van de Europese Online Advertising markt en is op 23 mei 2013 gepubliceerd op IAB Europe`s Interact conferentie in Barcelona. De Europese Ad Spend cijfers laten zien dat online de...
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IAB Europe`s annual AdEx Benchmark survey the definitive guide to the state of the European online advertising market was released at IAB Europe`s Interact conference in Barcelona (May 23rd 2013). The AdEx Benchmark research revealed t...
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This chart of Statista, a German-American statistics company, shows the estimated mobile advertising revenues of the largest mobile ad selling companies in the United States....
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