PwC heeft zijn jaarlijkse Global Entertainment & Media Outlook uitgebracht. De opmerkelijkste resultaten worden hieronder uiteengezet. Er wordt verwacht dat nà 2018 er meer wordt uitgegeven aan internetreclame dan aan reclame op TV....
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Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad ...
Lees meerIn this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising in social media? How will real-time ...
Lees meerUK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around $13.33 billion). By 2016, digital ad investments will...
Lees meerDe jaarlijkse AdEx Benchmark survey is de gids voor de status van de Europese Online Advertising markt en is op 23 mei 2013 gepubliceerd op IAB Europe`s Interact conferentie in Barcelona. De Europese Ad Spend cijfers laten zien dat online de...
Lees meerIAB Europe`s annual AdEx Benchmark survey the definitive guide to the state of the European online advertising market was released at IAB Europe`s Interact conference in Barcelona (May 23rd 2013). The AdEx Benchmark research revealed t...
Lees meerThis chart of Statista, a German-American statistics company, shows the estimated mobile advertising revenues of the largest mobile ad selling companies in the United States....
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