Tag: digital advertising

It`s clear that the Internet of Things (IoT) has huge implications for the future of digital technology – and more specifically for the digital advertising industry.   This new white paper from the IAB's Future Trends Working Group highli...

Lees meer

The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital advertising mix.   The launch of IAB ...

Lees meer