Deze white paper gaat dieper in op de blockchain-technologie en de toepassing ervan in digitale reclame. Hiervoor wordt een beroep gedaan op de expertise van bedrijfsleiders, onder leiding van het IAB Europe Education & Training Committee.
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More than 60% of music streaming is tied to "moods and moments" and done on mobile, according to a report of GroupM and Spotify. GroupM expects these streaming mobile activities to translate into entirely new budgets for ad spending.
Lees meerVolgens het AdEx Benchmark onderzoek, uitgevoerd door IAB Europe, bereikten de budgetten die verleden jaar op Europese schaal besteed werden aan digitale reclame 36 miljard euro, wat een groei is met 13,3% tegenover 2014. Het AdEx-onderzoek ...
Lees meerEconomy in France may be in the doldrums, but the country`s digital advertising market is thriving. According to the most recent edition of the Observatoire de l`e-pub, issued by le Syndicat des Régies Internet (SRI) in collaboration with Pricew...
Lees meerAdvertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector....
Lees meerIt`s clear that the Internet of Things (IoT) has huge implications for the future of digital technology and more specifically for the digital advertising industry. This new white paper from the IAB's Future Trends Working Group highli...
Lees meerThe IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital advertising mix. The launch of IAB ...
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