Tag: ad inventory

Long-tail ad inventory

Long-tail ad inventory is aggregated inventory from less popular or well-known publisher sources. Programmatic enables advertisers to combine disparate sources of long-tail inventory to reach highly targeted niche audiences....

Lees meer
FacebookTwitterLinkedIn

SSP (Sell Side Platform)

A sell side platform (SSP), also called sell side optimiser, inventory aggregator and yield optimiser, is a technology platform that provides outsourced media selling and ad network management services for publishers. A sell side platform business mo...

Lees meer
FacebookTwitterLinkedIn

Ad Inventory

The total number of ad impressions that a website can sell over time (usually specified per month)....

Lees meer
FacebookTwitterLinkedIn