The New Rules of Media Relations – a Practical Guide to Newsjacking

This whitepaper will help you to get started with newsjacking, or if you are already using the technique, get better at it. As well as discussing some basic principles of newsjacking, we will have a look at the subject from a journalist point of view: what makes a good ‘newsjack’?

Newsjacking has changed considerably over the past few years, mainly due to the rise of online media such as blogs and social channels. We’ll also look at how you can make use of owned media to jump on the news bandwagon.

Finally, we will look at differences in newsjacking: between PR and advertising, but also between cultures.