{"id":227394,"date":"2024-11-04T09:24:52","date_gmt":"2024-11-04T08:24:52","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?post_type=tribe_events&p=227394"},"modified":"2024-11-04T09:54:25","modified_gmt":"2024-11-04T08:54:25","slug":"commpass-academy-mediabytes-retail-marketing","status":"publish","type":"tribe_events","link":"https:\/\/www.mediaspecs.be\/fr\/agenda\/commpass-academy-mediabytes-retail-marketing\/","title":{"rendered":"CommPass Academy – Mediabytes: Retail Marketing"},"content":{"rendered":"

Automne 2024<\/h3>\n

Notre objectif est de vous offrir une formation compl\u00e8te vous permettant d\u2019avoir une vision d\u2019ensemble de toutes les plateformes num\u00e9riques, en mettant l\u2019accent sur les possibilit\u00e9s offertes par chaque plateforme. Notre ambition est de plonger suffisamment dans les d\u00e9tails pour comprendre les aspects techniques, tout en maintenant une vue d\u2019ensemble claire. Un challenge d\u00e9licat \u00e0 relever !<\/p>\n

Nouveau, cette ann\u00e9e, le cycle est constitu\u00e9 de 4 modules distincts.<\/p>\n

Vous pouvez donc choisir un ou plusieurs modules.<\/span><\/span><\/span><\/p>\n

Ce dernier module aborde le Retail Marketing. Un sujet vaste et d\u2019actualit\u00e9, dans lequel le r\u00f4le du commerce \u00e9lectronique dans la strat\u00e9gie marketing et les retail media seront largement trait\u00e9s.<\/p>\n

Ces cours se d\u00e9rouleront au second semestre 2024. Ils<\/span><\/span><\/span>\u00a0seront dispens\u00e9s en alternance en fran\u00e7ais et n\u00e9erlandais, en fonction de la langue maternelle du conf\u00e9rencier, afin de garantir un \u00e9quilibre linguistique. Les participants interviennent dans la langue de leur choix.<\/p>\n

Tarif module 4<\/strong> (htva) : 550\u20ac pour les membres, 700\u20ac pour les non-membres. Gratuit pour les membres de AEA, UMA & VIA (valable uniquement s\u2019ils sont membres de CommPass), hors catering (25\u20ac htva).<\/p>\n

Parking<\/strong> : vous devez chercher une place de parking dans les rues adjacentes. Il y a des possibilit\u00e9s de parking le long de la chauss\u00e9e de Louvain. Nous vous recommandons de prendre les transports en commun.<\/p>\n

Module 4: Retail marketing\u00a0<\/strong><\/h3>\n
    \n
  • Ecommerce in your marketing strategy by Sascha Van Der Borght\u00a0(Chief Growth Officer, Publicis Groupe)<\/li>\n<\/ul>\n
      \n
    • Ecommerce & Retail Media by Elodie Usai\u00a0(Head of eCommerce, GroupM)<\/li>\n<\/ul>\n
        \n
      • Practical Exercises by Deli Bom (Head of Retail Media & Trade Marketing, MediaMarkt Benelux)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Notre objectif est de vous offrir une formation compl\u00e8te vous permettant d\u2019avoir une vision d\u2019ensemble de toutes les plateformes num\u00e9riques, en mettant l\u2019accent sur les possibilit\u00e9s offertes par chaque plateforme.<\/p>\n","protected":false},"author":31,"featured_media":226230,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-227394","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCommPass Academy - Mediabytes: Retail Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/commpass-academy-mediabytes-retail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CommPass Academy - 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