{"id":8625,"date":"2016-09-05T08:32:59","date_gmt":"2016-09-05T06:32:59","guid":{"rendered":""},"modified":"2016-09-28T14:11:38","modified_gmt":"2016-09-28T12:11:38","slug":"ligatus-acquiert-liquidm","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/ligatus-acquiert-liquidm\/","title":{"rendered":"Ligatus acquiert LiquidM"},"content":{"rendered":"

Avec l`acquisition de LiquidM, Ligatus assoit sa position de leader sur le march\u00e9 de la publicit\u00e9 programmatique, mais surtout, s`impose sur le segment strat\u00e9gique du mobile.<\/p>\n

 <\/p>\n

LiquidM est une demand side platform (DSP) qui permet aux annonceurs et agences d`acheter et de traiter de mani\u00e8re automatique des emplacements publicitaires sur mobile: les offres d`inventaires sont propos\u00e9es de mani\u00e8re automatis\u00e9e. Le processus d`achat se fait en temps r\u00e9el pour des milliards d`impressions publicitaires par mois.<\/p>\n

 <\/p>\n

La technologie permet d`op\u00e9rer l`achat de campagnes publicitaires mobiles sur diff\u00e9rents formats (native, vid\u00e9o, rich media et display).<\/p>\n

 <\/p>\n

LiquidM poursuivra son activit\u00e9 principale de DSP mobile en tant que soci\u00e9t\u00e9 distincte sous son propre nom, mais son int\u00e9gration au sein de Ligatus lui permettra d`acc\u00e9l\u00e9rer sa croissance internationale. Parall\u00e8lement, LiquidM fait d\u00e9sormais partie de la nouvelle plateforme programmatique multi-services de Ligatus qui devient ainsi une solution unique et centralis\u00e9e de publicit\u00e9 programmatique.<\/p>\n

 <\/p>\n

Le communiqu\u00e9 de presse complet peut \u00eatre consult\u00e9 ici.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Avec l`acquisition de LiquidM, Ligatus assoit sa position de leader sur le march\u00e9 de la publicit\u00e9 programmatique, mais surtout, s`impose sur le segment strat\u00e9gique du mobile.   LiquidM est une demand side platform (DSP) qui permet aux annonceurs et agences d`acheter et de traiter de mani\u00e8re automatique des emplacements publicitaires sur mobile: les offres d`inventaires […]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[3870,4397,6533,689],"class_list":["post-8625","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-dsp","tag-ligatus","tag-liquidm","tag-programmatic-advertising"],"acf":[],"yoast_head":"\nLigatus acquiert LiquidM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/ligatus-acquiert-liquidm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ligatus acquiert LiquidM\" \/>\n<meta property=\"og:description\" content=\"Avec l`acquisition de LiquidM, Ligatus assoit sa position de leader sur le march\u00e9 de la publicit\u00e9 programmatique, mais surtout, s`impose sur le segment strat\u00e9gique du mobile.   LiquidM est une demand side platform (DSP) qui permet aux annonceurs et agences d`acheter et de traiter de mani\u00e8re automatique des emplacements publicitaires sur mobile: les offres d`inventaires […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/ligatus-acquiert-liquidm\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-05T06:32:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-28T12:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/Ligatus.png\" \/>\n\t<meta property=\"og:image:width\" content=\"60\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/ligatus-acquiert-liquidm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/ligatus-acquiert-liquidm\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Ligatus acquiert LiquidM\",\"datePublished\":\"2016-09-05T06:32:59+00:00\",\"dateModified\":\"2016-09-28T12:11:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/ligatus-acquiert-liquidm\/\"},\"wordCount\":187,\"keywords\":[\"DSP (demand side platform)\",\"Ligatus\",\"LiquidM\",\"programmatic advertising\"],\"articleSection\":[\"Media - 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