{"id":8127,"date":"2016-04-28T09:26:28","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2016-09-26T13:31:06","modified_gmt":"2016-09-26T13:31:06","slug":"campagne-de-newsworks-pleine-page-plein-impact","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/campagne-de-newsworks-pleine-page-plein-impact\/","title":{"rendered":"Campagne de Newsworks: pleine page, plein impact"},"content":{"rendered":"<p>\u00c0 partir du 28 avril, Newsworks lance une campagne qui doit mettre en exergue l`impact de la pleine page en presse quotidienne. La campagne &#8211; imagin\u00e9e par Shake &#8211; s`appuie sur un concept hypnotique: chacun des trois visuels montre un close-up gigantesque d`un \u009cil \u00e9carquill\u00e9, dont la pupille refl\u00e8te l`effet que produit l`annonce chez le lecteur.<\/p>\n<p>&nbsp;<\/p>\n<p>La campagne fait partie d`un ensemble plus large reposant sur la valeur centrale \u0093impacter sans d\u00e9ranger\u0094. En effet, en print le lecteur d\u00e9cide lui-m\u00eame les contenus qu`il souhaite approfondir. Un format impactant n`entrave pas le \u0091flow` du lecteur, tout en occupant pleinement son champ de vision. De multiples \u00e9tudes d\u00e9montrent aussi que les annonces print sont jug\u00e9es moins d\u00e9rangeantes.<\/p>\n<p>&nbsp;<\/p>\n<p>Dans ce m\u00eame cadre, Newsworks a \u00e9galement d\u00e9velopp\u00e9 une premi\u00e8re \u00e9dition de The Impact Daily, un journal qui reprend des pleines pages ayant effectivement paru en 2015. Le journal offre un large aper\u00e7u des fa\u00e7ons dont des marques issues des secteurs les plus divers s`y sont prises pour exploiter les propri\u00e9t\u00e9s uniques de la pleine page. Parmi elles, on compte aussi des Top Topicals.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/newsworks campagne fr.png\" alt=\"\" height=\"758\" width=\"492\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir du 28 avril, Newsworks lance une campagne qui doit mettre en exergue l`impact de la pleine page en presse quotidienne. La campagne &#8211; imagin\u00e9e par Shake &#8211; s`appuie sur un concept hypnotique: chacun des trois visuels montre un close-up gigantesque d`un \u009cil \u00e9carquill\u00e9, dont la pupille refl\u00e8te l`effet que produit l`annonce chez le [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[603,6264],"class_list":["post-8127","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-newsworks-belgium","tag-the-impact-daily"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne de Newsworks: pleine page, plein impact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/campagne-de-newsworks-pleine-page-plein-impact\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de Newsworks: pleine page, plein impact\" \/>\n<meta property=\"og:description\" content=\"\u00c0 partir du 28 avril, Newsworks lance une campagne qui doit mettre en exergue l`impact de la pleine page en presse quotidienne. 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