{"id":7953,"date":"2016-03-11T11:13:38","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2017-01-04T12:17:08","modified_gmt":"2017-01-04T11:17:08","slug":"yves-wemers-promu-managing-director-dhavas-media-bruxelles","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/yves-wemers-promu-managing-director-dhavas-media-bruxelles\/","title":{"rendered":"Yves W\u00e9mers promu Managing Director d`Havas Media Bruxelles"},"content":{"rendered":"<p>Yves W\u00e9mers prend la direction d`Havas Media Bruxelles, l`une des deux enseignes g\u00e9n\u00e9ralistes d`Havas Media Group. La seconde enseigne, Arena Media, est dirig\u00e9e par Mathias Beke.<\/p>\n<p>&nbsp;<\/p>\n<p>Yves W\u00e9mers, 32 ans le mois prochain, a travaill\u00e9 pr\u00e9c\u00e9demment chez Aegis et Proximus. Au sein d`Havas Media Group, il est membre du comit\u00e9 de direction et occupe depuis deux ans la position de Strategy &amp; Development Director.<\/p>\n<p>&nbsp;<\/p>\n<p>Il s`est particuli\u00e8rement investi dans les prospections en Belgique et au global, dans le d\u00e9ploiement de la solution Meaningful Brands et la constitution de l`approche \u0091content`: Havas Media Native. Ces derniers mois, son \u00e9nergie et enthousiasme ont \u00e9t\u00e9 notamment source de la mise en place d`une approche de la gestion des datas: CSA (Consumer Science &amp; Analytics), combinant \u00e9tudes de march\u00e9s traditionnelles, web analytics et \u00ab\u00a0machine learnings\u00a0\u00bb. D\u00e8s \u00e0 pr\u00e9sent, l`encadrement des sept talents de CSA sera assur\u00e9 directement par Hugues Rey. Yves conservera le d\u00e9velopement d`Havas Media Native.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour g\u00e9rer un portefeuille de 30 clients, repr\u00e9sentant 90 millions d`investissement m\u00e9dias, Yves sera entour\u00e9 d`une \u00e9quipe issue du monde des agences. Ceux-ci d\u00e9velopperont des strat\u00e9gies de communication avec les diff\u00e9rentes entit\u00e9s sp\u00e9cialis\u00e9es du groupe (Broadcast, Publishing, Ecselis, Socialyse, Mobext, Affiperf et CSA).<\/p>\n<p>&nbsp;<\/p>\n<p>Hugues Rey, CEO d&rsquo;Havas Media Group: <em>\u00ab\u00a0Les d\u00e9fis des annonceurs auxquels nous nous proposons de r\u00e9pondre sont de plus en plus complexes. Au travers de la ma\u00eetrise du double sujet de la data et du contenu, combin\u00e9e \u00e0 un pass\u00e9 dans le planning et le trading media, soutenue par une capacit\u00e9 \u00e0 embarquer les clients et les \u00e9quipes, Yves est l`exemple m\u00eame de l`avenir des cadres en agence de communication: une combinaison de hard et soft skills au service du client\u00a0\u00bb<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Yves W\u00e9mers: <em>\u00ab\u00a0Ma volont\u00e9 est d`offrir \u00e0 nos clients, en plus de la qualit\u00e9 de service, une opportunit\u00e9 d`acc\u00e9der \u00e0 des solutions avanc\u00e9es bas\u00e9es sur la palette la plus compl\u00e8te des canaux de communication tout en s`appuyant sur la puissance des datas et ce dans un esprit de partenaire business\u00a0\u00bb<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yves W\u00e9mers prend la direction d`Havas Media Bruxelles, l`une des deux enseignes g\u00e9n\u00e9ralistes d`Havas Media Group. La seconde enseigne, Arena Media, est dirig\u00e9e par Mathias Beke. &nbsp; Yves W\u00e9mers, 32 ans le mois prochain, a travaill\u00e9 pr\u00e9c\u00e9demment chez Aegis et Proximus. Au sein d`Havas Media Group, il est membre du comit\u00e9 de direction et occupe [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[6175,102,1599,5025,6080],"class_list":["post-7953","post","type-post","status-publish","format-standard","hentry","category-people-fr","tag-arena-media","tag-havas-media-belgium","tag-hugues-rey","tag-mathias-beke","tag-yves-wemers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yves W\u00e9mers promu Managing Director d`Havas Media Bruxelles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/yves-wemers-promu-managing-director-dhavas-media-bruxelles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yves W\u00e9mers promu Managing Director d`Havas Media Bruxelles\" \/>\n<meta property=\"og:description\" content=\"Yves W\u00e9mers prend la direction d`Havas Media Bruxelles, l`une des deux enseignes g\u00e9n\u00e9ralistes d`Havas Media Group. 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