{"id":7855,"date":"2016-02-16T14:49:03","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2017-09-29T15:06:04","modified_gmt":"2017-09-29T13:06:04","slug":"decom-confie-la-regie-publicitaire-de-ses-titres-a-trevi-plus","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/decom-confie-la-regie-publicitaire-de-ses-titres-a-trevi-plus\/","title":{"rendered":"Decom confie la r\u00e9gie publicitaire de ses titres \u00e0 Trevi Plus"},"content":{"rendered":"<p><strong>Decom<\/strong> vient de conclure un partenariat structurel pour la r\u00e9gie publicitaire de ses titres avec la soci\u00e9t\u00e9 <strong>Trevi Plus<\/strong>. L`externalisation des activit\u00e9s de la r\u00e9gie publicitaire cadre avec la volont\u00e9 de Decom de se focaliser sur son m\u00e9tier de base: la conception et la r\u00e9alisation de projets de content marketing, et notamment le volet r\u00e9dactionnel de ces services.<\/p>\n<p>&nbsp;<\/p>\n<p>Olivier Van der Stede, Managing Partner de Decom, explique: \u0093La forte progression des projets num\u00e9riques dans notre portefeuille a entra\u00een\u00e9 une \u00e9volution rapide de nos diff\u00e9rents services. Sur le plan publicitaire aussi, le spectre s`est \u00e9largi: annonces classiques, formats num\u00e9riques, native advertising, etc. D`o\u00f9 notre d\u00e9cision de travailler avec un bureau sp\u00e9cialis\u00e9 dans toutes ces facettes de la publicit\u00e9: Trevi Plus\u0094.<\/p>\n<p>&nbsp;<\/p>\n<p>Concr\u00e8tement, l`accord porte sur la r\u00e9gie des titres <strong>KBC Grappa Magazine<\/strong>, <strong>Lapperre Magazine<\/strong> et <strong>GAIA Magazine<\/strong> \u00e0 partir de mai et <strong>Gezond Thuis<\/strong> et <strong>Thuis Verplegen<\/strong> de la Croix Jaune et Blanche de Flandre d\u00e8s maintenant. L`engagement financier \u00e0 l`\u00e9gard des donneurs d`ordres reste inchang\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Katrien Lannoo de Trevi Plus: \u0093Ces publications sont proches des titres en portefeuille chez Trevi Plus et son entreprise s\u009cur Trevi. Gr\u00e2ce \u00e0 quoi la r\u00e9gie publicitaire pourra \u00eatre assur\u00e9e de mani\u00e8re efficace et cibl\u00e9e\u0094.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decom vient de conclure un partenariat structurel pour la r\u00e9gie publicitaire de ses titres avec la soci\u00e9t\u00e9 Trevi Plus. L`externalisation des activit\u00e9s de la r\u00e9gie publicitaire cadre avec la volont\u00e9 de Decom de se focaliser sur son m\u00e9tier de base: la conception et la r\u00e9alisation de projets de content marketing, et notamment le volet r\u00e9dactionnel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8161,2502,4861,6111,2183,4113,8162,6112,9472],"class_list":["post-7855","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-decom-fr","tag-gaia-magazine","tag-gezond-thuis","tag-katrien-lannoo","tag-kbc-grappa-magazine","tag-lapperre-magazine","tag-olivier-van-der-stede-fr","tag-thuis-verplegen","tag-trevi-plus-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decom confie la r\u00e9gie publicitaire de ses titres \u00e0 Trevi Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/decom-confie-la-regie-publicitaire-de-ses-titres-a-trevi-plus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decom confie la r\u00e9gie publicitaire de ses titres \u00e0 Trevi Plus\" \/>\n<meta property=\"og:description\" content=\"Decom vient de conclure un partenariat structurel pour la r\u00e9gie publicitaire de ses titres avec la soci\u00e9t\u00e9 Trevi Plus. 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