{"id":7681,"date":"2016-01-14T15:03:14","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2016-09-26T13:31:06","modified_gmt":"2016-09-26T13:31:06","slug":"bd-myshopi-continue-la-strategie-omni-canal-avec-un-magazine-online-et-offline-myshopizine","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bd-myshopi-continue-la-strategie-omni-canal-avec-un-magazine-online-et-offline-myshopizine\/","title":{"rendered":"BD myShopi continue la strat\u00e9gie omni-canal  avec un magazine online et offline: myShopizine"},"content":{"rendered":"<p><strong>BD myShopi<\/strong> lance son tout nouveau magazine gratuit \u00e0 raison de 1,5 million d`exemplaires: <strong>myShopizine<\/strong>. La soci\u00e9t\u00e9 d\u00e9tient donc en Belgique le plus grand magazine destin\u00e9 aux consommateurs. <strong>Le lancement est pr\u00e9vu le 14 mars en Flandre et en Wallonie.<\/strong>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Bien que nous soyons \u00e0 l`\u00e8re de la digitalisation, BD myShopi \u00e9dite un magazine imprim\u00e9, ce qui prouve \u00e0 suffisance une r\u00e9elle confiance dans la force des toutes bo\u00eetes. \u00ab\u00a0Ce n`est pas \u00e9trange du tout puisqu`il ressort de l`\u00e9tude sur l`effet des imprim\u00e9s publicitaires non-adress\u00e9s qui a \u00e9t\u00e9 r\u00e9alis\u00e9e r\u00e9cemment par GfK, que pas moins de 2 personnes par m\u00e9nage se mettent \u00e0 lire les toutes-bo\u00eetes\u00a0\u00bb, confirme<strong> Tim De Witte, CCO de BD myShopi<\/strong>. \u00ab\u00a0En tant que plus grand acteur dans la distribution des imprim\u00e9s publicitaires toutes bo\u00eetes, nous desservirons <strong>4 fois par an<\/strong> notre magazine myShopizine \u00e0 raison de <strong>1,5 million d`exemplaires<\/strong> au-dessus du paquet de folders qui arrive chaque semaine dans 4,3 millions de bo\u00eetes aux lettres.\u00a0\u00bb<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.bdmyshopi.com\/fr\/myshopizine\" target=\"_blank\">myShopizine<\/a> d\u00e9marre depuis un nouveau concept: le lecteur suit un de ses co-consommateurs lors de sa journ\u00e9e de shopping, au supermarch\u00e9, dans les magasins \u00e9lectrom\u00e9nagers, chez le coiffeur, etc. De cette fa\u00e7on, le consommateur concern\u00e9 peut partager ses impressions relatives aux produits et marques qui d\u00e9filent dans les revues, \u00e0 ce qui est int\u00e9ressant pour le lecteur afin de se laisser inspirer.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Etant donn\u00e9 que le magazine contient non seulement des annonces classiques mais surtout du &lsquo;native advertising&rsquo;, les annonceurs peuvent plus facilement \u00e9tablir une connexion avec le lecteur et entamer un s\u00e9rieux dialogue. \u00ab\u00a0Le native advertising permet \u00e0 nos annonceurs d`ajouter beaucoup plus de contenu \u00e0 son message promotionnel. C`est un choix intentionnel d`offrir une plus-value substantielle aussi bien au consommateur traditionnel qu`au consommateur omni-canal\u00a0\u00bb, confirme De Witte.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Le magazine est non seulement distribu\u00e9 gratuitement dans 1,5 million de bo\u00eetes aux lettres &#8211; une variante n\u00e9erlandaise et fran\u00e7aise de 32 pages &#8211; mais sera \u00e9galement disponible en magazine digital interactif. Ceci correspond parfaitement \u00e0 la strat\u00e9gie omni-canal de BD myShopi, qui pour<strong> la cr\u00e9ation du magazine version papier et version digitale<\/strong> fait appel \u00e0 la collaboration du bureau de content marketing <strong>Gicom <\/strong>(l`agence qui propose aussi le magazine Delhaize, red.) Le magazine, qui vise les PRA actifs de 25 \u00e0&nbsp; 54 ans \u00e0 la recherche d`inspiration et d`information de produits et marques aussi bien online qu`offline, sera distribu\u00e9 4 fois par an.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Cette ann\u00e9e, 3 nouvelles \u00e9ditions de myShopizine sont encore pr\u00e9vues au planning. \u00ab\u00a0Nous sommes donc convaincus que myShopizine se d\u00e9veloppera en valeur s\u00fbre dans le vaste environnement du magazine.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BD myShopi lance son tout nouveau magazine gratuit \u00e0 raison de 1,5 million d`exemplaires: myShopizine. La soci\u00e9t\u00e9 d\u00e9tient donc en Belgique le plus grand magazine destin\u00e9 aux consommateurs. Le lancement est pr\u00e9vu le 14 mars en Flandre et en Wallonie.&nbsp; &nbsp; Bien que nous soyons \u00e0 l`\u00e8re de la digitalisation, BD myShopi \u00e9dite un magazine [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[731,1221,6016,6015],"class_list":["post-7681","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-bd-myshopi","tag-gicom","tag-myshopizine","tag-tim-de-witte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BD myShopi continue la strat\u00e9gie omni-canal avec un magazine online et offline: myShopizine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/bd-myshopi-continue-la-strategie-omni-canal-avec-un-magazine-online-et-offline-myshopizine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BD myShopi continue la strat\u00e9gie omni-canal avec un magazine online et offline: myShopizine\" \/>\n<meta property=\"og:description\" content=\"BD myShopi lance son tout nouveau magazine gratuit \u00e0 raison de 1,5 million d`exemplaires: myShopizine. 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