{"id":7605,"date":"2015-12-16T11:02:58","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2016-09-26T13:31:06","modified_gmt":"2016-09-26T13:31:06","slug":"de-persgroep-advertising-prend-en-regie-spotify","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/de-persgroep-advertising-prend-en-regie-spotify\/","title":{"rendered":"De Persgroep Advertising prend en r\u00e9gie Spotify"},"content":{"rendered":"<p>Dor\u00e9navant, de Persgroep Advertising vendra les positions display en ligne sur le service de streaming musical <a href=\"http:\/\/www.mediaspecs.be\/database\/common\/medium\/21127\/view\" target=\"_blank\">Spotify<\/a>, ajoutant ainsi une nouvelle offre digitale \u00e0 son portefeuille.<\/p>\n<p>&nbsp;<\/p>\n<p>Spotify est une marque forte, jeune et attrayante qui rebondit sur la tendance du on-demand: les utilisateurs veulent pouvoir acc\u00e9der \u00e0 la musique qu`ils aiment n`importe o\u00f9 et n`importe quand. Partout dans le monde, plus de 75 millions de gens streament de la musique sur leurs appareils num\u00e9riques via Spotify. En enrichissant son portefeuille de la sorte, de Persgroep Advertising prend \u00e0 bord la plate-forme id\u00e9ale pour toucher ses publics cibles au moment qui importe le plus.<\/p>\n<p>&nbsp;<\/p>\n<p>Barbara Vangheluwe, Directrice Commerciale du Persgroep Advertising: \u0093Spotify est le compl\u00e9ment id\u00e9al aux plates-formes num\u00e9riques jeunes et attrayantes que nous avons d\u00e9j\u00e0 en portefeuille. De prime abord, j`entrevois d\u00e9j\u00e0 des couplages int\u00e9ressants pour les annonceurs, tant sur le plan du contenu que cr\u00e9ativement parlant. Spotify confirme ce que nous sommes: jeunes, digitaux et innovants \u00e0 la fois, et nous pousserons \u00e0 fond dans ce sens\u0094.<\/p>\n<p>&nbsp;<\/p>\n<p>Tom Segers, Managing Director Spotify Benelux: \u0093Afin de suivre la croissance exponentielle de Spotify, nous avons choisi de nous allier avec un partenaire qui soit bien assorti \u00e0 notre marque premium. En outre, depuis les d\u00e9buts de Spotify en 2011, de Persgroep a \u00e9t\u00e9 un de nos partenaires principaux dans le soutien de notre lancement. Cette collaboration permettra aussi \u00e0 l`\u00e9quipe Spotify actuelle (Evelien De Keukeleire et Sander Loncke) de se lancer dans des collaborations plus strat\u00e9giques avec plusieurs annonceurs cl\u00e9s et de faire cro\u00eetre davantage encore la marque Spotify sur le march\u00e9 belge\u0094.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dor\u00e9navant, de Persgroep Advertising vendra les positions display en ligne sur le service de streaming musical Spotify, ajoutant ainsi une nouvelle offre digitale \u00e0 son portefeuille. &nbsp; Spotify est une marque forte, jeune et attrayante qui rebondit sur la tendance du on-demand: les utilisateurs veulent pouvoir acc\u00e9der \u00e0 la musique qu`ils aiment n`importe o\u00f9 et [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[4438,61,1558,5969,5970,4644,5968],"class_list":["post-7605","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-barbara-vangheluwe","tag-de-persgroep-advertising","tag-de-persgroep-advertising-digital","tag-evelien-de-keukeleire","tag-sander-loncke","tag-spotify","tag-tom-segers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Persgroep Advertising prend en r\u00e9gie Spotify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/de-persgroep-advertising-prend-en-regie-spotify\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Persgroep Advertising prend en r\u00e9gie Spotify\" \/>\n<meta property=\"og:description\" content=\"Dor\u00e9navant, de Persgroep Advertising vendra les positions display en ligne sur le service de streaming musical Spotify, ajoutant ainsi une nouvelle offre digitale \u00e0 son portefeuille. &nbsp; 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