{"id":5983,"date":"2014-12-12T10:47:53","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2017-09-29T10:07:41","modified_gmt":"2017-09-29T08:07:41","slug":"2ememain-be-elargit-son-offre-publicitaire","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/","title":{"rendered":"2ememain.be \u00e9largit son offre publicitaire"},"content":{"rendered":"<p>En dix ann\u00e9es d`existence, le site de petites annonces 2ememain.be\/2dehands.be s`est hiss\u00e9 parmi les trois sites web les plus visit\u00e9s en Belgique. Ce lundi 8 d\u00e9cembre, 2ememain.be a lanc\u00e9 <strong>une nouvelle version de son site<\/strong>, mieux adapt\u00e9e aux attentes et aux besoins du surfeur actuel. Cette mise \u00e0 jour du site implique un design plus \u00e9pur\u00e9 et dynamique, et qui s`adapte \u00e0 la taille des \u00e9crans utilis\u00e9s. <strong>L`offre publicitaire est aussi \u00e9largie<\/strong> et sera commercialis\u00e9e \u00e0 la fois par les \u00e9quipes 2ememain.be\/2dehands.be et par Skynet Advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>De <strong>nouveaux formats impactants<\/strong> sont disponibles sur le nouveau site &#8211; le halfpage (disponible sur les pages d\u00e9tails des petites annonces) et le billboard (disponible sur les pages de r\u00e9sultats et les pages personnelles). Tous les formats display sont \u00e9galement mieux int\u00e9gr\u00e9s et visibles dans le nouveau lay-out, ce qui ne peut qu`avoir un effet positif sur les r\u00e9sultats des campagnes publicitaires.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour tous ces formats, il est \u00e9galement possible d`appliquer plusieurs <strong>options de ciblage<\/strong>, de telle sorte que l`annonceur puisse diffuser son message au bon moment, au bon endroit et \u00e0 la bonne personne.<\/p>\n<p>&nbsp;<\/p>\n<p>2ememain.be\/2dehands.be fait toujours partie du portfolio de la r\u00e9gie Skynet Avertising en 2015. Ce qui changera, c`est que les espaces publicitaires seront vendus \u00e0 la fois par les \u00e9quipes propres de 2ememain.be\/2dehands.be et par Skynet Advertising, et ce de la fa\u00e7on suivante:<\/p>\n<p>&nbsp;<\/p>\n<p>* L`\u00e9quipe commerciale de <strong>2ememain.be\/2dehands.be<\/strong> se chargera de la vente des campagnes qui sont d\u00e9livr\u00e9es uniquement sur leur site, avec un ciblage pr\u00e9cis, int\u00e9gr\u00e9es et impactantes. L`\u00e9quipe commerciale est donc responsable des ventes \u0091site-centric`, tant via les ventes directes traditionnelles que programmatiques.<\/p>\n<p>&nbsp;<\/p>\n<p>* De son c\u00f4t\u00e9, <strong>Skynet Advertising<\/strong> se chargera de la vente des solutions publicitaires de 2ememain.be\/2dehands.be sous la forme de \u0091packages` (combinaison de 2ememain.be\/2dehands.be avec d`autres sites du portfolio de Skynet Advertising), soit avec un ciblage &lsquo;contextuel&rsquo;, soit avec un objectif ax\u00e9 &lsquo;reach &amp; performance&rsquo;. Les <strong>packages contextuels<\/strong> sont principalement centr\u00e9s sur le march\u00e9 automobile, avec une offre incluant l`imposante rubrique auto de 2ememain.be\/2dehands.be combin\u00e9e aux sites Autosalon.be, Autofans.be, Autolive.be, la rubrique auto de Skynet.be, etc. Les <strong>offres reach &amp; performance<\/strong> de Skynet Advertising int\u00e9greront 2ememain.be\/2dehands.be dans une optique de reach qualitatif et de prix hyper comp\u00e9titifs, ceci afin de maximaliser le &lsquo;return on investment&rsquo; des annonceurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En dix ann\u00e9es d`existence, le site de petites annonces 2ememain.be\/2dehands.be s`est hiss\u00e9 parmi les trois sites web les plus visit\u00e9s en Belgique. Ce lundi 8 d\u00e9cembre, 2ememain.be a lanc\u00e9 une nouvelle version de son site, mieux adapt\u00e9e aux attentes et aux besoins du surfeur actuel. Cette mise \u00e0 jour du site implique un design plus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8766],"class_list":["post-5983","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-2ememain-be-2dehands-be"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2ememain.be \u00e9largit son offre publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2ememain.be \u00e9largit son offre publicitaire\" \/>\n<meta property=\"og:description\" content=\"En dix ann\u00e9es d`existence, le site de petites annonces 2ememain.be\/2dehands.be s`est hiss\u00e9 parmi les trois sites web les plus visit\u00e9s en Belgique. Ce lundi 8 d\u00e9cembre, 2ememain.be a lanc\u00e9 une nouvelle version de son site, mieux adapt\u00e9e aux attentes et aux besoins du surfeur actuel. Cette mise \u00e0 jour du site implique un design plus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-26T13:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-29T08:07:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2ememain-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"60\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"2ememain.be \u00e9largit son offre publicitaire\",\"datePublished\":\"2016-09-26T13:31:06+00:00\",\"dateModified\":\"2017-09-29T08:07:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/\"},\"wordCount\":441,\"keywords\":[\"2ememain.be - 2dehands.be\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/\",\"name\":\"2ememain.be \u00e9largit son offre publicitaire\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"datePublished\":\"2016-09-26T13:31:06+00:00\",\"dateModified\":\"2017-09-29T08:07:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2ememain.be \u00e9largit son offre publicitaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2ememain.be \u00e9largit son offre publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/","og_locale":"fr_FR","og_type":"article","og_title":"2ememain.be \u00e9largit son offre publicitaire","og_description":"En dix ann\u00e9es d`existence, le site de petites annonces 2ememain.be\/2dehands.be s`est hiss\u00e9 parmi les trois sites web les plus visit\u00e9s en Belgique. Ce lundi 8 d\u00e9cembre, 2ememain.be a lanc\u00e9 une nouvelle version de son site, mieux adapt\u00e9e aux attentes et aux besoins du surfeur actuel. Cette mise \u00e0 jour du site implique un design plus [&hellip;]","og_url":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/","og_site_name":"MediaSpecs","article_published_time":"2016-09-26T13:31:06+00:00","article_modified_time":"2017-09-29T08:07:41+00:00","og_image":[{"width":60,"height":60,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2ememain-logo.jpg","type":"image\/jpeg"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"2ememain.be \u00e9largit son offre publicitaire","datePublished":"2016-09-26T13:31:06+00:00","dateModified":"2017-09-29T08:07:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/"},"wordCount":441,"keywords":["2ememain.be - 2dehands.be"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/","url":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/","name":"2ememain.be \u00e9largit son offre publicitaire","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"datePublished":"2016-09-26T13:31:06+00:00","dateModified":"2017-09-29T08:07:41+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/2ememain-be-elargit-son-offre-publicitaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"2ememain.be \u00e9largit son offre publicitaire"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/5983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/5983\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=5983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=5983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}