{"id":5562,"date":"2014-09-09T09:08:04","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2016-09-26T13:31:06","modified_gmt":"2016-09-26T13:31:06","slug":"newsworks-succede-a-newspaperswork-comme-initiative-sectorielle-des-regies-de-quotidiens","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/newsworks-succede-a-newspaperswork-comme-initiative-sectorielle-des-regies-de-quotidiens\/","title":{"rendered":"Newsworks succ\u00e8de \u00e0 Newspaperswork comme initiative sectorielle des r\u00e9gies de quotidiens"},"content":{"rendered":"<p><strong>Newsworks Belgium<\/strong> est le nouveau nom de l`initiative sectorielle men\u00e9e par les quatre plus importantes r\u00e9gies de quotidiens en Belgique: de Persgroep Advertising, IPM Advertising, Rossel Advertising et Mediahuis Connect (qui repr\u00e9sente \u00e9galement l`Avenir). Il s`agit de l`h\u00e9ritier naturel de <strong>Newspaperswork<\/strong> qui a vu le jour en 2012.<\/p>\n<p>&nbsp;<\/p>\n<p>Newsworks repr\u00e9sente une plateforme marketing et de r\u00e9flexion ayant pour objectif le soutien et la promotion des 12 marques d`info (tous les supports seront pris en compte: papier, mobile et web) g\u00e9r\u00e9es par les r\u00e9gies pr\u00e9cit\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<p>Newsworks est aussi l`organisation marketing derri\u00e8re l`offre du secteur <a href=\"http:\/\/www.mediaspecs.be\/database\/search\/fuzzy?search=NP\" target=\"_blank\">NP<\/a> qui permet du \u0093one stop shopping\u0094 pour un achat combin\u00e9 dans les 12 titres simultan\u00e9ment.<\/p>\n<p>&nbsp;<\/p>\n<p>C`est en collaboration \u00e9troite avec les d\u00e9partements marketing et recherche des r\u00e9gies participantes, que Newsworks entend \u00eatre une plateforme qui soutient activement toutes les possibilit\u00e9s de publicit\u00e9 propos\u00e9es par les marques d`info.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.newsworksbelgium.be\/fr\/\" target=\"_blank\">Newsworksbelgium.be<\/a> est le point central o\u00f9 sont regroup\u00e9es toutes les donn\u00e9es et connaissances. Le site montre \u00e9galement l`ambition de devenir un moteur de recherche permettant d`acc\u00e9der \u00e0 des \u00e9tudes de cas inspirants, en Belgique comme \u00e0 l`\u00e9tranger, qui ont d\u00e9montr\u00e9 les avantages de communiquer dans les newsbrands.<\/p>\n<p>&nbsp;<\/p>\n<p>Newsworks vise \u00e9galement \u00e0 produire, \u00e0 l`avenir, des dossiers r\u00e9pondant aux questions que se pose le march\u00e9, mais aussi \u00e0 jouer le r\u00f4le d`observatoire de l`\u00e9volution constante de la consommation des m\u00e9dias.<\/p>\n<p>&nbsp;<\/p>\n<p>Newsworks est dirig\u00e9 par <a href=\"http:\/\/news.mediaspecs.be\/fr\/newspaperbrands-choisit-wout-dockx-comme-ambassadeur\" target=\"_blank\">Wout Dockx<\/a>. Il est guid\u00e9 par un board compos\u00e9 de quatre repr\u00e9sentants des r\u00e9gies concern\u00e9es: Anne Delavarenne (Rossel), Bart Decoster (Mediahuis), Emmanuel Denis (IPM) et Bart De Proost (de Persgroep). Ce dernier remettra bient\u00f4t son mandat \u00e0 Barbara Vangheluwe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsworks Belgium est le nouveau nom de l`initiative sectorielle men\u00e9e par les quatre plus importantes r\u00e9gies de quotidiens en Belgique: de Persgroep Advertising, IPM Advertising, Rossel Advertising et Mediahuis Connect (qui repr\u00e9sente \u00e9galement l`Avenir). Il s`agit de l`h\u00e9ritier naturel de Newspaperswork qui a vu le jour en 2012. &nbsp; Newsworks repr\u00e9sente une plateforme marketing et [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[2889,4438,3793,1859,61,4555,352,515,328,603,2264,56,1842],"class_list":["post-5562","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-anne-delavarenne","tag-barbara-vangheluwe","tag-bart-de-proost","tag-bart-decoster","tag-de-persgroep-advertising","tag-emmanuel-denis","tag-ipm-advertising","tag-mediahuis-connect","tag-newspaperswork","tag-newsworks-belgium","tag-np","tag-rossel-advertising","tag-wout-dockx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsworks succ\u00e8de \u00e0 Newspaperswork comme initiative sectorielle des r\u00e9gies de quotidiens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/newsworks-succede-a-newspaperswork-comme-initiative-sectorielle-des-regies-de-quotidiens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsworks succ\u00e8de \u00e0 Newspaperswork comme initiative sectorielle des r\u00e9gies de quotidiens\" \/>\n<meta property=\"og:description\" content=\"Newsworks Belgium est le nouveau nom de l`initiative sectorielle men\u00e9e par les quatre plus importantes r\u00e9gies de quotidiens en Belgique: de Persgroep Advertising, IPM Advertising, Rossel Advertising et Mediahuis Connect (qui repr\u00e9sente \u00e9galement l`Avenir). 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