{"id":5099,"date":"2014-05-14T11:59:26","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2016-09-26T13:31:06","modified_gmt":"2016-09-26T13:31:06","slug":"evolution-des-couts-de-lespace-publicitaire-de-2008-a-2013","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/evolution-des-couts-de-lespace-publicitaire-de-2008-a-2013\/","title":{"rendered":"Evolution des co\u00fbts de l`espace publicitaire de 2008 \u00e0 2013"},"content":{"rendered":"<p>L`UMA (United Media Agencies) a actualis\u00e9 l&rsquo;\u00e9tude de l&rsquo;\u00e9volution des prix et co\u00fbts de la publicit\u00e9 de 2008 \u00e0 2013.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour les principaux m\u00e9dias, ce document fournit une estimation de l`\u00e9volution des prix et co\u00fbts depuis 2008.<\/p>\n<p>&nbsp;<\/p>\n<p>Ce calcul se base sur une s\u00e9lection-type la plus compl\u00e8te possible de supports ou d&rsquo;\u00e9crans au sein des m\u00e9dias \u00e9tudi\u00e9s. L`\u00e9tude reprend en finale une comparaison interm\u00e9dias des prix et co\u00fbts.<\/p>\n<p>&nbsp;<\/p>\n<p>Les co\u00fbts aux mille contacts sont calcul\u00e9s sur la population totale 15 ans et plus.<\/p>\n<p>&nbsp;<\/p>\n<p>Il s`agit pour rappel d`une approche bas\u00e9e sur les co\u00fbts bruts, en-dehors de tout d\u00e9gressif (autres que les couplages), abattement et\/ou n\u00e9gociation. Il s`agit donc plut\u00f4t d`un document de r\u00e9f\u00e9rence \u00e0 l`attention du march\u00e9 qu`un aper\u00e7u des prix effectivement pratiqu\u00e9s, surtout au cours des derni\u00e8res ann\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<p>Chez <a href=\"http:\/\/insights.mediaspecs.be\/fr\/dossier\/evolution-des-co%C3%BBts-de-l%E2%80%99espace-publicitaire-de-2008-%C3%A0-2013\" target=\"_blank\">MediaSpecs Insights<\/a> vous pouvez consulter l&rsquo;\u00e9tude avec les r\u00e9sultats en entier.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L`UMA (United Media Agencies) a actualis\u00e9 l&rsquo;\u00e9tude de l&rsquo;\u00e9volution des prix et co\u00fbts de la publicit\u00e9 de 2008 \u00e0 2013. &nbsp; Pour les principaux m\u00e9dias, ce document fournit une estimation de l`\u00e9volution des prix et co\u00fbts depuis 2008. &nbsp; Ce calcul se base sur une s\u00e9lection-type la plus compl\u00e8te possible de supports ou d&rsquo;\u00e9crans au [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[427,81],"class_list":["post-5099","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-k1000","tag-uma-united-media-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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