{"id":4937,"date":"2014-03-26T13:17:55","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2017-01-04T17:16:40","modified_gmt":"2017-01-04T16:16:40","slug":"analyse-des-resultats-cim-par-clear-channel","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/analyse-des-resultats-cim-par-clear-channel\/","title":{"rendered":"Analyse des r\u00e9sultats CIM par Clear Channel"},"content":{"rendered":"<p>La nouvelle \u00e9tude out-of-home du CIM, qui mesure l`audience des principaux supports d`affichage situ\u00e9s dans les 48 centres urbains, a fait l`objet de mises \u00e0 jour consid\u00e9rables. Toute comparaison des r\u00e9sultats de la nouvelle \u00e9tude (tenant compte de l`implantation des panneaux \u00e0 date de septembre 2013) avec ceux des \u00e9tudes ant\u00e9rieures est donc superflue vu <a href=\"http:\/\/news.mediaspecs.be\/fr\/nouvelle-%C3%A9tude-out-home-du-cim-vague-2014-1\" target=\"_blank\">l`importance des \u00e9volutions m\u00e9thodologiques<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>La nouvelle \u00e9tude confirme la pr\u00e9dominance du 2m\u00b2 de Clear Channel en Flandre et le positionnement r\u00e9solument premium de son grand format.<\/p>\n<p>&nbsp;<\/p>\n<p>Les r\u00e9seaux Adshel garantissent une couverture jusqu`\u00e0 80% et un niveau de r\u00e9p\u00e9tition variant de 36 \u00e0 46. Les r\u00e9seaux 2m\u00b2 se positionnent donc sur le march\u00e9 des m\u00e9dias en tant que medium permettant de d\u00e9velopper rapidement la notori\u00e9t\u00e9 des produits ou services des annonceurs au niveau national.<\/p>\n<p>&nbsp;<\/p>\n<p>Avec une couverture atteignant jusqu`\u00e0 81,5% et une r\u00e9p\u00e9tition de 30, les formats 36m\u00b2 et 16m\u00b2 de More O`Ferrall sont le medium national le plus impactant. C`est d`ailleurs cet impact, dont on ne doit plus prouver l`importance, qui fait des panneaux Clear Channel une solution premium. La recette: des emplacements hyper qualitatifs et un format panoramique illumin\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>L`article complet se trouve <a href=\"http:\/\/www.clearchannel.be\/shell\/Applications\/~\/media\/ceeff82ed95b418096a9a8c1eaa2e7c1.ashx\" target=\"_blank\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle \u00e9tude out-of-home du CIM, qui mesure l`audience des principaux supports d`affichage situ\u00e9s dans les 48 centres urbains, a fait l`objet de mises \u00e0 jour consid\u00e9rables. Toute comparaison des r\u00e9sultats de la nouvelle \u00e9tude (tenant compte de l`implantation des panneaux \u00e0 date de septembre 2013) avec ceux des \u00e9tudes ant\u00e9rieures est donc superflue vu [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[69,3999,8134,49,7999],"class_list":["post-4937","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-cim","tag-cim-out-of-home","tag-cim-out-of-home-fr","tag-clear-channel-belgium","tag-clear-channel-belgium-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse des r\u00e9sultats CIM par Clear Channel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/analyse-des-resultats-cim-par-clear-channel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse des r\u00e9sultats CIM par Clear Channel\" \/>\n<meta property=\"og:description\" content=\"La nouvelle \u00e9tude out-of-home du CIM, qui mesure l`audience des principaux supports d`affichage situ\u00e9s dans les 48 centres urbains, a fait l`objet de mises \u00e0 jour consid\u00e9rables. 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