{"id":48718,"date":"2019-04-18T16:48:12","date_gmt":"2019-04-18T14:48:12","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=48718"},"modified":"2019-04-19T10:11:32","modified_gmt":"2019-04-19T08:11:32","slug":"coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/","title":{"rendered":"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques"},"content":{"rendered":"<p>L\u2019<strong>Union des annonceurs <\/strong>(UDA), qui regroupe en France plus de 230 entreprises et 6.600 membres (l\u2019\u00e9quivalent fran\u00e7ais de l\u2019UBA), se rebaptise d\u00e9sormais l\u2019<strong>Union des marques<\/strong>.<\/p>\n<p>L\u2019association explique cette \u00e9volution comme un prolongement naturel des actions engag\u00e9es depuis plusieurs mois afin de r\u00e9pondre chaque jour aux besoins de ses membres : <em>\u00ab\u00a0Les entreprises membres de l\u2019UDA ont en commun de croire \u00e0 la valeur des marques. Elles constatent chaque jour la transformation des m\u00e9tiers de tous ceux qui contribuent \u00e0 les d\u00e9velopper. Leur m\u00e9tier ne peut plus se r\u00e9sumer au terme d\u2019annonceur et rend donc n\u00e9cessaire une \u00e9volution du nom de l\u2019association\u00a0\u00bb<\/em>, annonce <strong>Franck Gervais<\/strong>, Pr\u00e9sident de l\u2019Union des marques.<\/p>\n<p>Pour en savoir plus sur l\u2019Union des marques en France\u00a0: <a href=\"http:\/\/uniondesmarques.fr\">uniondesmarques.fr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Le m\u00e9tier de nos membres ne peut plus se r\u00e9sumer au simple terme d\u2019annonceur et rend donc n\u00e9cessaire une \u00e9volution du nom de l\u2019association\u00a0\u00bb, explique Franck Gervais, Pr\u00e9sident de l\u2019Union des marques.<\/p>\n","protected":false},"author":7,"featured_media":48721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[10720,12108,8460,12106,12107],"class_list":["post-48718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-france","tag-franck-gervais","tag-uba-union-belge-annonceurs","tag-uda","tag-union-des-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques\" \/>\n<meta property=\"og:description\" content=\"&quot;Le m\u00e9tier de nos membres ne peut plus se r\u00e9sumer au simple terme d\u2019annonceur et rend donc n\u00e9cessaire une \u00e9volution du nom de l\u2019association&quot;, explique Franck Gervais, Pr\u00e9sident de l\u2019Union des marques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T14:48:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-19T08:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"104\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Wim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Wim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/\"},\"author\":{\"name\":\"@Wim\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317\"},\"headline\":\"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques\",\"datePublished\":\"2019-04-18T14:48:12+00:00\",\"dateModified\":\"2019-04-19T08:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/\"},\"wordCount\":151,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png\",\"keywords\":[\"France\",\"Franck Gervais\",\"UBA (Union Belge des Annonceurs)\",\"UDA\",\"Union des Marques\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/\",\"name\":\"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png\",\"datePublished\":\"2019-04-18T14:48:12+00:00\",\"dateModified\":\"2019-04-19T08:11:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png\",\"width\":210,\"height\":104},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317\",\"name\":\"@Wim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de892638610b43fa24678a1bf0b93dea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de892638610b43fa24678a1bf0b93dea?s=96&d=mm&r=g\",\"caption\":\"@Wim\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/","og_locale":"fr_FR","og_type":"article","og_title":"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques","og_description":"\"Le m\u00e9tier de nos membres ne peut plus se r\u00e9sumer au simple terme d\u2019annonceur et rend donc n\u00e9cessaire une \u00e9volution du nom de l\u2019association\", explique Franck Gervais, Pr\u00e9sident de l\u2019Union des marques.","og_url":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/","og_site_name":"MediaSpecs","article_published_time":"2019-04-18T14:48:12+00:00","article_modified_time":"2019-04-19T08:11:32+00:00","og_image":[{"width":210,"height":104,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png","type":"image\/png"}],"author":"@Wim","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Wim","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/"},"author":{"name":"@Wim","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317"},"headline":"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques","datePublished":"2019-04-18T14:48:12+00:00","dateModified":"2019-04-19T08:11:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/"},"wordCount":151,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png","keywords":["France","Franck Gervais","UBA (Union Belge des Annonceurs)","UDA","Union des Marques"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/","url":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/","name":"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png","datePublished":"2019-04-18T14:48:12+00:00","dateModified":"2019-04-19T08:11:32+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/2019-04-18_1340.png","width":210,"height":104},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/coup-doeil-sur-la-france-lunion-des-annonceurs-devient-lunion-des-marques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Coup d\u2019\u0153il sur la France : l\u2019Union des annonceurs devient l\u2019Union des marques"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317","name":"@Wim","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/de892638610b43fa24678a1bf0b93dea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de892638610b43fa24678a1bf0b93dea?s=96&d=mm&r=g","caption":"@Wim"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/48718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=48718"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/48718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/48721"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=48718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=48718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=48718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}