{"id":48553,"date":"2019-04-15T11:09:13","date_gmt":"2019-04-15T09:09:13","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=48553"},"modified":"2019-04-15T12:03:21","modified_gmt":"2019-04-15T10:03:21","slug":"publicis-soffre-epsilon-pour-44-milliards-de-dollars","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/publicis-soffre-epsilon-pour-44-milliards-de-dollars\/","title":{"rendered":"Publicis s’offre Epsilon pour 4,4 milliards de dollars"},"content":{"rendered":"

Le g\u00e9ant fran\u00e7ais de la communication Publicis a acquis pour plus de 4 milliards de dollars un autre grand nom du secteur, Epsilon. Avec l\u2019incorporation d’Epsilon, actuellement d\u00e9tenue par Alliance Data Systems, Publicis souhaite renforcer sa position dans la publicit\u00e9 en ligne.<\/p>\n

Aux c\u00f4t\u00e9s de WPP et d’Omnicom, Publicis a toujours \u00e9t\u00e9 l’un des principaux acteurs du monde de la publicit\u00e9. Mais derni\u00e8rement, la position de ces entreprises s\u2019est affaiblie avec la croissance de la publicit\u00e9 en ligne. Elles perdent de plus en plus de terrain face aux soci\u00e9t\u00e9s de conseil et aux g\u00e9ants du web tels que Google et Facebook.<\/p>\n

\u00ab\u00a0Avec l’acquisition d’Epsilon, Publicis accueille les connaissances technologiques, l’expertise et le talent n\u00e9cessaires pour compl\u00e9ter son offre\u00a0\u00bb, explique le PDG Arthur Sadoun. Les investisseurs n’avaient pas r\u00e9agi avec enthousiasme aux rumeurs de prise de contr\u00f4le, doutant que Publicis puisse mener \u00e0 bien une telle acquisition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant fran\u00e7ais de la communication Publicis a acquis pour plus de 4 milliards de dollars un autre grand nom du secteur, Epsilon. Avec cette incorporation, Publicis souhaite renforcer sa position dans la publicit\u00e9 en ligne.<\/p>\n","protected":false},"author":7,"featured_media":48550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[8411,12098,9081,10433,8409,8231],"class_list":["post-48553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-arthur-sadoun-fr","tag-epsilon-fr","tag-omnicom-media-group-fr","tag-publicis-fr","tag-publicis-groupe-fr","tag-wpp-fr"],"acf":[],"yoast_head":"\nPublicis s'offre Epsilon pour 4,4 milliards de dollars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/publicis-soffre-epsilon-pour-44-milliards-de-dollars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis s'offre Epsilon pour 4,4 milliards de dollars\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant fran\u00e7ais de la communication Publicis a acquis pour plus de 4 milliards de dollars un autre grand nom du secteur, Epsilon. 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