{"id":48435,"date":"2019-04-11T15:13:24","date_gmt":"2019-04-11T13:13:24","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=48435"},"modified":"2019-04-11T16:06:07","modified_gmt":"2019-04-11T14:06:07","slug":"lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes\/","title":{"rendered":"Lisa Gadeyne et Sumi Arcos Mina de l\u2019agence Happiness repr\u00e9senteront la Belgique \u00e0 la Young Lions Film Competition"},"content":{"rendered":"<p><strong>Lisa Gadeyne<\/strong> et <strong>Sumi Arcos Mina<\/strong>, duo cr\u00e9atif en poste chez <strong>Happiness<\/strong>, ont remport\u00e9 la Young Lions Film Competition initi\u00e9e par Brightfish avec leur film \u00ab Surgeon \u00bb sur l&rsquo;\u00e9galit\u00e9 des genres. Leur r\u00e9compense est un ticket tr\u00e8s convoit\u00e9 pour la Young Lions Film Competition 2019 \u00e0 Cannes.<\/p>\n<p>A la mi-juin, Gadeyne (photo gauche) et Arcos Mina (photo droite) repr\u00e9senteront la Belgique pour la <strong>Young Lions Film Competition \u00e0 Cannes<\/strong>. Ils y affronteront d\u2019autres jeunes teams cr\u00e9atifs venus du monde entier et disposeront de 48 heures pour imaginer et pondre un film publicitaire de 60 secondes pour une organisation \u00e0 but non lucratif, une ONG ou une institution caritative.<\/p>\n<h3>Qualification belge \u00e0 la Young Lions Film Competition<\/h3>\n<p>Apr\u00e8s pr\u00e9-inscription, les jeunes cr\u00e9atifs belges ont d\u00e9couvert leur briefing. Celui-ci \u00e9tait en tous points comparable au briefing de la comp\u00e9tition films \u00e0 Cannes de l\u2019ann\u00e9e pass\u00e9e. Les teams cr\u00e9atifs avaient pour mission de cr\u00e9er un film de 60 secondes, tout comme \u00e0 Cannes. Le film s\u2019inscrivait dans le sillage de la campagne #sheisequal et avait pour but de sensibiliser et d\u2019encourager les millennials \u00e0 adopter une attitude plus \u00e9quitable en ce qui concerne les genres.<\/p>\n<p>Les films des Young Lions \u00e9taient projet\u00e9s sur grand \u00e9cran. Le jury, sous la direction d\u2019<strong>Iwein Vandevyver<\/strong> (Lucy) \u00e9tait compos\u00e9 de <strong>Klaartje Galle<\/strong> (Darwin BBDO), <strong>Koenraad Lefever<\/strong> (Duval Guillaume), <strong>Pieter Staes<\/strong> (Wunderman) et <strong>Jean-Marc Wachsmann<\/strong> (Leo Burnett).<\/p>\n<p>C\u2019est finalement le film \u00ab Surgeon \u00bb du team de l\u2019agence Happiness qui s\u2019est impos\u00e9 en grand vainqueur. \u00ab <em>Le film exposait la probl\u00e9matique de mani\u00e8re tr\u00e8s authentique et empathique, sans pointer du doigt. Le message \u00e9tait clair. En tant que spectateur tu y crois et tu es de plus confront\u00e9 \u00e0 ton propre comportement<\/em> \u00bb, pr\u00e9cisait le jury.<\/p>\n<p>Au total, huit teams se sont inscrits, mais seuls trois sont all\u00e9s jusqu\u2019au bout du processus en pr\u00e9sentant un film. Parall\u00e8lement \u00e0 la Young Lions Film Competition destin\u00e9e aux cr\u00e9atifs, Brightfish organise \u00e9galement cette ann\u00e9e la Young Marketers Competition.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-48419 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/Lisa-Gadeyne-Sumi-Arcos-Mina.jpg\" alt=\"\" width=\"597\" height=\"398\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Lisa Gadeyne et Sumi Arcos Mina (Happiness) ont remport\u00e9 la Young Lions Film Competition de Brightfish avec leur film \u00ab Surgeon \u00bb sur l&rsquo;\u00e9galit\u00e9 des genres. A la mi-juin, elles repr\u00e9senteront la Belgique pour la Young Lions Film Competition \u00e0 Cannes.<\/p>\n","protected":false},"author":4,"featured_media":48418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[8063,9042,8389,12087,12091,12088,12089,12085,12090,12086,11837],"class_list":["post-48435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-brightfish-fr","tag-cannes-lions-fr","tag-happiness-brussels-fr","tag-iwein-vandevyver-fr","tag-jean-marc-wachsmann-fr","tag-klaartje-galle-fr","tag-koenraad-lefever-fr","tag-lisa-gadeyne-fr","tag-pieter-staes-fr","tag-sumi-arcos-mina-fr","tag-young-lions-film-competition-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lisa Gadeyne et Sumi Arcos Mina de l\u2019agence Happiness repr\u00e9senteront la Belgique \u00e0 la Young Lions Film Competition<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lisa Gadeyne et Sumi Arcos Mina de l\u2019agence Happiness repr\u00e9senteront la Belgique \u00e0 la Young Lions Film Competition\" \/>\n<meta property=\"og:description\" content=\"Lisa Gadeyne et Sumi Arcos Mina (Happiness) ont remport\u00e9 la Young Lions Film Competition de Brightfish avec leur film \u00ab Surgeon \u00bb sur l&#039;\u00e9galit\u00e9 des genres. A la mi-juin, elles repr\u00e9senteront la Belgique pour la Young Lions Film Competition \u00e0 Cannes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T13:13:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-11T14:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/YLFC-2019-v2-560x560-002.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Lisa Gadeyne et Sumi Arcos Mina de l\u2019agence Happiness repr\u00e9senteront la Belgique \u00e0 la Young Lions Film Competition\",\"datePublished\":\"2019-04-11T13:13:24+00:00\",\"dateModified\":\"2019-04-11T14:06:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes\/\"},\"wordCount\":364,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/lisa-gadeyne-et-sumi-arcos-mina-de-lagence-happiness-representeront-la-belgique-a-la-young-lions-film-competition-a-cannes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/04\/YLFC-2019-v2-560x560-002.png\",\"keywords\":[\"Brightfish\",\"Cannes Lions\",\"Happiness Brussels\",\"Iwein Vandevyver\",\"Jean-Marc Wachsmann\",\"Klaartje Galle\",\"Koenraad Lefever\",\"Lisa Gadeyne\",\"Pieter Staes\",\"Sumi Arcos Mina\",\"Young Lions Film Competition\"],\"articleSection\":[\"People - 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