{"id":4828,"date":"2014-03-11T09:21:14","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2016-09-26T13:31:06","modified_gmt":"2016-09-26T13:31:06","slug":"instagram-conclut-un-accord-publicitaire-avec-omnicom","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/instagram-conclut-un-accord-publicitaire-avec-omnicom\/","title":{"rendered":"Instagram conclut un accord publicitaire avec Omnicom"},"content":{"rendered":"<p>Instagram, le service photo de Facebook, a conclu un gros deal publicitaire d&rsquo;une valeur d&rsquo;environ 50 millions de dollars (36 millions d&rsquo;euros) avec la soci\u00e9t\u00e9 de publicit\u00e9 Omnicom. Ceci a \u00e9t\u00e9 communiqu\u00e9 par les personnes proches du dossier, samedi dernier \u00e0 Bloomberg.<\/p>\n<p>&nbsp;<\/p>\n<p>Par l&rsquo;accord avec Instagram, les marques qui font affaire avec Omnicom pourront envoyer des vid\u00e9os promotionnelles et des images aux utilisateurs d&rsquo;Instagram. L&rsquo;op\u00e9ration s&rsquo;inscrit dans l&rsquo;optique du no 1 de Facebook Mark Zuckerberg: g\u00e9n\u00e9rer plus de chiffre via les utilisateurs mobiles.<\/p>\n<p>&nbsp;<\/p>\n<p>Instagram, qui a \u00e9t\u00e9 acquis en 2012 par Facebook pour environ 1 milliard de dollars, a commenc\u00e9 il y a quelques mois avec des possibilit\u00e9s publicitaires.<\/p>\n<p>&nbsp;<\/p>\n<p>Source: De Tijd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram, le service photo de Facebook, a conclu un gros deal publicitaire d&rsquo;une valeur d&rsquo;environ 50 millions de dollars (36 millions d&rsquo;euros) avec la soci\u00e9t\u00e9 de publicit\u00e9 Omnicom. Ceci a \u00e9t\u00e9 communiqu\u00e9 par les personnes proches du dossier, samedi dernier \u00e0 Bloomberg. &nbsp; Par l&rsquo;accord avec Instagram, les marques qui font affaire avec Omnicom pourront [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[111,546,125],"class_list":["post-4828","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-facebook","tag-instagram","tag-omnicom-media-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram conclut un accord publicitaire avec Omnicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/instagram-conclut-un-accord-publicitaire-avec-omnicom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram conclut un accord publicitaire avec Omnicom\" \/>\n<meta property=\"og:description\" content=\"Instagram, le service photo de Facebook, a conclu un gros deal publicitaire d&rsquo;une valeur d&rsquo;environ 50 millions de dollars (36 millions d&rsquo;euros) avec la soci\u00e9t\u00e9 de publicit\u00e9 Omnicom. 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